Learn to Love Seasonal SEO

With Valentine’s Day here, many people are scrambling to buy their loved ones something before it’s too late. However, if you’re an online retailer or marketer, you don’t have the luxury of leaving things to the last minute when it comes to seasonal holidays. According to Google Trends, consumers were searching Google and YouTube for Valentine gift ideas as early as January 7.This means marketers need to start optimizing for search engines well in advance, especially before busy periods like Christmas. Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy Seasons for SEO Most businesses have several peak seasons through the year. Valentine’s Day and Christmas are obvious examples, but have you considered St. Patrick’s Day, April Fool’s Day, Easter, Mother’s Day, Independence Day, Diwali, Veteran’s Day, Halloween, Thanksgiving or New Year’s Day? Large sporting events like the Super Bowl can also be used to your advantage, as can actual seasons like spring and summer. Optimizing your content for the events that make the most sense for your business can improve your search engine rankings, attract more shoppers and boost your sales. But the trick to making seasonal content work lies in knowing when your peak seasons are and what your audience is searching during these times. Understanding Your Peak Seasons Measuring your SEO progress throughout the year will give you a more accurate picture of your seasonal trends. Most analytics tools will tell you when your traffic spikes naturally, where your visitors are coming from and when your sales dip and rise. Once you’ve figured out these prime times, you can use a keyword research tool, like Google’s AdWords Keyword Planner, to understand the correlation between traffic spikes and particular keywords. Look for keywords with a decent search volume and relatively low competition. You can then use these keywords in your content to power up your seasonal campaigns. When to Start Seasonal Campaigns Any SEO campaign takes time to develop and implement, so you need to start planning your seasonal campaigns at least three to four months in advance. This involves: Deciding which products or services you want to show up in search results Identifying which keywords perform best around the product or service Developing keyword-rich landing pages for these seasonally related keywords Using social media channels to promote and share the content Keep in mind, if you post an article in December about holiday shopping, it may not show up in organic listings until after the holidays. Content takes time to get ranked by search engines and you need to allow time for promotion, so don’t leave it too late. Remember also that people do their online research weeks or months before they plan on making a purchase and peak times for specific search queries vary from one industry to the next. For example, if you’re in the travel industry, people planning a holiday in September might look for online deals in April. The Tradeoff of Seasonal Keywords Seasonal content has its own advantages and disadvantages compared to evergreen content. It may only be effective for shorter periods, but it also comes with less search engine competition. On the other hand, your stronger, long-term keywords will probably earn you more traffic over the course of many years. Making the Most of Seasonal Content If you decide seasonal content will benefit your business, here are some best practices you should bear in mind: Think of seasonal content as an additional strategy to your main SEO strategy Make your seasonal content as evergreen as possible, so you can reuse it Update existing popular content and product pages with additional keywords to make them more relevant to the current season. Try leaving seasonal pages live all year round to maximize search rankings. Update your local directory listings during busy periods with links to relevant seasonal landing pages. Promote your seasonal content via social media. Social signals such as shares and links should improve the ranking value of the seasonal content. Test your seasonal SEO efforts every year. Measuring the results will give you clues about where you’re going right and wrong. Right Content at the Right Time Almost every business has seasonal peaks and troughs. The key to succeeding with seasonal SEO is knowing when your busy periods are and publishing the right content at the right time. If you do, you’ll be able to take full advantage of when customers are most likely to be shopping for your kinds of products and services.

APA and Chicago Manual Of Style Writing

APA and Chicago Manual Of Style Writing Whether youre writing your first high school term paper, or putting the finishing touches on your doctoral thesis, a great essay needs more than simply good ideas. For ease of reading and proper citations, you need to make sure that your writing is encapsulated in one of the standard forms. You should first better acquaint you with the two most popular writing styles for term papers todaythe APA and Chicago Manual of Style formats. Using Approved Styles for Citations One of the most important functions of both the APA Style and Chicago Manual of Style is citation creation. Few thoughts are wholly original, but youll want to make sure that any supporting materials you quote are properly cited. Failing to properly cite your sources amounts to plagiarism, which can ruin your academic career in a single instance. Remember the days of endless footnotes and bulky numbered lists of citations at the end of an academic paper? The beauty of these new formats is that you can make your citations in an easier way with little effort. Using parenthetical citations, you can quickly cite your source, and add publication information to a simple list of cited works at the papers end. Using Approved Styles for Standard Writing Whether you are a newspaper reporter, or simply are writing for an Internet publication, youll want to make certain that youre using the right style. How you and your company are perceived rests, in large part, in the quality of your writing. You will want to be sure your capitalization and punctuation is more than correctyoull want to make sure it meets the accepted standards. How do you find out what those standards are? Simply by using either the APA format or the Chicago Manual of Style format, you can align your writing to the most popular standards out there. Across the country, most newspapers use the Chicago Manual of Style as a measuring stick against which all their copy is compared. Academia has likewise embraced the APA style guide as standard, expecting its publications to adhere to its standards. What You Might Not Know about Modern Language Most of us consider ourselves good, solid writers. But how perfected is your style? Do you know when to capitalize technological terms, and when to double and single space quotations? How would you quote poetry, if you had to? Beyond these stylistic questions, you might also find you have questions on the finer points of grammar. The tragedy of modern day education is that while you are certainly expected to use correct grammar, many public institutions no longer teach grammar and usage heavily. Many writers no longer know when to use who or whom, and few could tell you exactly when to use a semi-colon over a comma. These basic grammatical points, when overlooked, can make your writing look sloppy and juvenile. How to Perfect Your Writing Maybe youre looking for APA and Chicago Manual Of Style Writing Resources. But sometimes the information contained in most of these resources is partial or incomplete. Do you have a specific question youre having trouble answering? Luckily, you can find solid, comprehensive APA and Chicago Manual of Style writing resources that cover all of your citation and style needs. Using the magic of technology, you can purchase APA format software or publication manual to use as a complete reference tool. Tighten your writing, and ensure the accuracy of business and academic papers by perfecting your style.

Nonveral Observation Essay Example | Topics and Well Written Essays - 500 words

Nonveral Observation - Essay Example The two people observed, both female, one estimated at 45 years of age and the other at 20 years of age, are having lunch in a small cafe within a large shopping mall. They were already seated at the table when I came into the cafe and were engrossed in conversation, while having already ordered their lunch, they are busy eating. The first thing I notice is that the two women are not sitting directly opposite each other as is usual at a table for two; instead they are sitting across from each other making them closer. Even though they are close in proximity they are still leaning forward towards each other while conversing, even while eating, and their legs under the table are turned towards each other rather than directly in front of them; the younger of the two has her knees crossed but still leaning towards the older woman. They maintain a lot of eye contact and seem to recognize when the other is about to speak before they speak. They seem to know from the other’s gesture or eye contact that they have something to say. Their facial expressions connote a closeness and feeling of warmth and understanding and there is an apparent intimacy illustrated by their constant touching either by a hand on the shoulder or a touch on the arm.

Eight steps of decision making process in management Research Paper

Eight steps of decision making process in management - Research Paper Example Under this process, policy makers must identify the problem under consideration, and clearly state it out, in a sentence that describes the causes of the problem and its consequences. This process also involves an identification of what an organization wants to achieve in case the problem under consideration is eradicated. This stage needs a consensus amongst everybody involved within the decision making process. The second step is the identification of the criteria (Robbins and Coulter, 2012). This involves identifying the various requirement needed for purposes of solving the problem under consideration. Under this stage, policy maker identify what the solution to the problem must accomplish. For example, if an organization is making losses, then the solution that the organization seeks is on how to increase the profitability of the business organization. On this basis, the solutions to be identified are methods of increasing the profits of an organization. The criterion therefore is that the solution must have the capability of increasing the profitability of the business organization. The third step in the decision making process is allocating weights to the criteria identified (Robbins and Coulter, 2012). This involves setting up of goals for the purpose of achieving a desirable outcome. For example if the problem under consideration is loss making in an organization. Allocation of weights will involve; how or at what percentage a criterion identified can increase the profitability of an organization. At this stage, terms such as high profit, low profit, or even 100% profit can be used. The fourth step is the identification of the various alternatives to the solution. It is important to denote that there are various solutions to a problem identified. For example in our case above, if a company is making losses, the organization can come up with a variety of solutions. These solutions include reducing operational costs, injecting more capital into the organ ization, or even diversifying its business operations. Under this fourth stage, policy makers only identify the various solutions available for purposes of solving the problem under consideration. They do not carry out an analysis of the problems. The fifth stage involves analyzing the alternatives presented. This stage involves an analysis of the various alternative solution to the problem identified. The method to use in analyzing these alternatives will emanate from the criteria identified at the second stage (Lynch, 2012). For instance, in a loss making organization, the criteria of identifying a solution is based on how a method will increase the profitability of a business organization. On this note, policy makers will analyze the various alternative solutions to the problem. At this stage, policy makers must rank the various alternatives to the solution from the most effective, to the least effective. Under this stage, policy makers can analyze the alternatives by using eithe r qualitative or quantitative methods, or a combination of both. The intention here is to find the most effective solution to the problem identified. For example, the solutions identified to increase the profitability of a company are, reduction of operational costs, injecting capital into the organization, or even diversifying the operations of the business. Policy makers will analyze all these options, and grade them from the most eff

The duty to accommodate the injured and the disabled employees Essay

The duty to accommodate the injured and the disabled employees - Essay Example Three steps processes used to determine if the employer has made conscientious efforts on accommodation of the less fortunate employee: first is to know if the employee can perform his or her existing job. If the employee cannot, then establish if he or she can perform his or her current job if modified, if still he or she cannot, then determine if he or she can perform any other job existing re-bundled or modified job (David Morton Rayside, 2007). Disability is something that hinders an individual in undertaking life important functions. It may mean mental, psychological, physical, or even habitual. Of all the most complicated, as many employers claim, is mental incapacitation especially when the employee has to get into contact with clients, and habitual disabilities like drug dependency and alcoholism. They tend to be tricky even more than other health complications (David Morton Rayside, 2007). The importance of Human Rights Legislation, as it relates to disability is to protect those who are perceive or actually materially impaired through illness. The said disabilities include physical conditions, congenital deformities, asthma, epilepsy, hypertension, speech impediments, alcoholism and drug dependency, obesity and AIDS or AIDS related complex and any other medical, psychological or physical condition. However the duty to accommodate does not imply a guaranteed job for unemployed disabled person. If a person cannot reaso nably perform the essential duties and requirements after employment, there will be no findings for discrimination (David Morton Rayside, 2007). Accommodation is now a deeply entrenched feature in Canadian labor law. It has been enthusiastically practiced since the start of this decade, but it is already spawning or accelerating three outstanding trends in the arbitration system that are changing the very face of labor adjudication in

Evolving Logistics Strategies For Molson Coors Business Essay

Evolving Logistics Strategies For Molson Coors Business Essay The continuous wave of globalisation of businesses has consistently led to increasing attention on logistics. This volume of attention is attributable to the massive roles that logistics plays in differentiating businesses and creating competitive advantages in the present global marketplace, tasking formidable managers to evolve rugged strategies that would measure up to the rapid changes and challenges that characterize the current global business landscape. Chow, Heaver and Henriksson (1994) offered a general definition of logistic as the planning, execution and control of the procurement, movement and stationing of personnel, material, and other resources to achieve the objectives of a campaign, plan, project, or strategy. However for the purpose of this paper that intends to study and report logistics management strategies, a more focused definition that bothers on the management aspect of logistics will be appropriate. According to the Council of Logistic Management (2009), logistic is the process of planning, implementing, and controlling the efficient effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements. In corporate organizations, logistics strategies are created to specifically define the very service levels where its logistics organization is at its most cost effective (Fawcett, 1991). Due to the rapid and constant changing of supply chains, companies may develop multiple logistic strategies for particular product lines, particular countries and/or particular customers. This underscores the importance of developing logistics strategies, as companies ability to adapt to the flexibilities of supply change would enable organizations to identify the impact of imminent changes and make functional adjustments to ensure that service levels are not reduced, as this provides differentiating advantages. Globally, the brewing industry is prominent among the industries that employ the best of minds to manage its operational activities, as logistics, stands out as one of the main challenges of the industry. A brewing firm that intends to remain in business must have formidable logistics management strategies in place that would help ensure that the company continues to get its products to its teeming customers on time therefore, preempting and overcoming the hiccups that occasionally impede the service levels and creates gaps in customer service. This paper shall research and analyze the logistic operations and position of one of the top brewing companies based in the United Kingdom; Molson Coors Brewing Company (UK) Limited. An evaluation of the key strategic approaches to logistics of the company will be done and management issues that arise with the implementation of new logistics strategy in respect of capital, technical and human resources will be examined. Lastly, an outline of the strategic significance of technological development and business trends on future logistics strategies for beer companies will be made. However, before we delve into the depth of the itemized navigations of this paper, let have a feel of the basics of the company. The Company: Molson Coors Brewing Company (UK) Limited. The corporate journey of what is now known and referred to as Molson Coors Brewing Company (UK) Limited started as far back as 1744 with the brewing skill and vision of one man, William Worthington (http://www.molsoncoors.co.uk/aboutus/companyhistory/index.html.) who began the brewing business in Burton-on-Trent in UK (regarded as the spiritual home of brewing). The company went through quite a number of metamorphoses that bothers on ownership, markets and structure before finally recently changing its name from Coors Brewers Limited to the present name in the year 2009. The company who shares its history and ownership with Molson Coors Brewing Company in the United States is presently one of the largest brewers in the world. The company remains a leading brewer in the U.K, U.S and Canada with a combined annual beer volume of over 48 million hectolitres which invariably translate into high net sales of more than US$5.6 billion (http://www.molsoncoors.co.uk/aboutus/structure.html). The major brands of the company include Carling Mainstream British Lager, Carling C2 Mid-Strength British lager, Carling Premier, Coors Light US Premium, Grolsch Dutch Premium and so on. The Company have six strategic locations in the UK; Burton-on-Trends, Staffordshire, Alton, Hampshire, Tadcaster, Leeds, Cardiff and Livingston. The strategic vision of the company is simply to be the number one brewer in the United Kingdom. In order for this vision to be accomplished, the companys business strategies are entrenched in its brands and human resources. In terms of its brands, the company intends to build portfolios of tomorrow while engaging right people, right way. It holds its values in integrity, quality, excelling, passion and creativity. As part of the mandate that informs this study, this report will seek to contribute to the realisation of the vision of the company from the logistics perspectives in the following sections. Strategic Position of Molson Coors Brewing Company: Logistics Perspective The early part of this report stressed the need for businesses to deploy formidable strategies that would ensure the sustainability of appreciable service quality within the rapidly changing global business climate. This section will attempt to examine the logistics strategic position of Molson Coors using the SWOT analysis that would x-ray both the internal and external factors affecting the logistics management of the company within the view of the Strength, Weakness, Opportunities and Threats of the company in its logistics operations. Strengths: Of high importance in the strengths of Molson Coors is the highly integrated divisional structure that exists between its finance, human capital, procurement and technology departments. These core activities form the backbone of its operations and support all the facets of the companys business. In the technology aspect, the company is deploying SAP while the procurement is making use of the VIPER program. This program is designed to consolidate vendors, and this will enable the company to control more leverage and reduce cost. Also, the company has competitive strengths in primary supply, production activities particularly inbound logistics and operations. The companys strength in inbound logistics includes long-term supplier relationships, supplier training, strategic sourcing and the VIPER program. In respect of its operations, Molson Coors has great capacity in waste minimization, cold filtering process and quality controls, joint venture relationships and close logist ics to packaging facilities and high economies of scale. Weaknesses: One of the key weaknesses of Molson Coors is its recent attempt to extend its SAP system to its supply chain. This extension was not well executed and it had a high negative impact on the companys financials. Meanwhile, the company has not been performing well financially as it attribute this poor financial condition to the harsh market condition in the United Kingdom. It recorded a decline of 46% in the second quarter of its financial year. Also, the management style of the company which is structure in the top-down format is another major weakness of the company as this impedes the power to innovate and move forward since the company is largely controlled by the Coors family that holds the voting stock in the company. Opportunities: The harsh economic conditions in the United Kingdom has simmered down towards the last two quarters of the year 2009, this leaves the year 2010 to be very promising for market consolidation. In order to take advantage of this opportunity, the company plans to boost its marketing spending in 2010 by GBP8.1M (Just-Drink.Com, 2010). Research has also shown that the proliferations of microbrewers are driving consumers with the urge to try different types of beers than the staunch brand following that used to subsist (Market and Research, 2009). This gives room for market expansion that Molson Coors can take advantage of. In respect of the available opportunities that Molson Coors can seize to develop its existing logistics; there are opportunities to drive off inefficiencies in the face of modern technologies that would also ensure the reduction of production wastes and other forms of wastes as constituted in the seven waste (Harrison and Hoek, 2008). Also, its SAP application will help to provide more efficient customer service, effective data management that would engender planning and a productive information system. In addition, the limited influences that suppliers have over this industry holds lots of opportunities for Molson Coors. Threats: Same way as great opportunities existed for Molson Coors in terms of market expansion in the face of consumers trying different brands, so do their competitors also have some advantage to wrestles consumers from Molson Coors. The brewing industry is an industry with a very high rivalry, therefore, Molson Coors has a constant market threat in its business operation. Due to the high level of competition in the industry and the great varieties of beer that exist, coupled with the availability of substitutes, buyers maintain large power in the market while the brewers power to influence pricing is minimal. Key Strategic Approaches to Logistics Management of Molson Coors The importance of theories in management and other fields of study cannot be overemphasized, as they help to guide our actions by providing assumptions which we consider before making our decisions. There are four theories of strategy whose approaches may be used by the logistics management of Molson Coors Brewing Company though at varying degrees, and depending on the situation on ground. The reason for the adoption of the four theories lies in the fact that no single theory is adequate to provide a one medicine fits all approach to both management and all fields of study. A consideration of varying theories eclectically most times provides better ways of understanding situations. Equally, company adopts multiple logistics strategies in order to withstand constant changes in supply chain, therefore this portends the use of different approaches as well. Classical approach to strategy: Molson Coors may be able to use this approach that holds that good planning is key to good anticipation and adaptability to market change. The theory proclaims that profitability is the ultimate goal in business and rational planning remains the effective means of reaching the goals (Whittington, 2001). From the organizational structure of Molson Coors, it appears that the management of the company gives credence to this approach as it employed the services of a strategic director, a supply chain director and two sales directors who are members of the top management team. Just as the Classical strategic thinking emphasised the importance of good managers as tools of profit maximising strategies through rational long-term planning, Molson Coors likewise has great confidence in the ability of its management staff to make the company achieve its set objectives as entrenched in the companys vision (see http://www.molsoncoors.co.uk/aboutus/ourmission.html). Evolutionary approach to strategy: As for the evolutionary approaches, markets are too tough, complicated and unpredictable to require heavy investment in strategic plans. The approach is less confident in the ability of managers to act and plan rationally. Rather the approach holds that market forces shall secure profits maximization and downplays the influence of the managers as it believes that whatever the strategy adopted by managers, only the best performers shall excel in the market (De Wit and Meyer, 2004). They would rather advise that strategists should keep their costs low and their options open. Though this may not entire fit into the arrangements at Molson Coors, however, the derivations from approach may also be considered by the company as the brewing industry is indeed an unpredictable one and Molson Coors have been expending quite a large sum on strategic activities that may not positively impact on the profitability of the company. This is evident from the financial s of the company in which the companys assets cannot take care of the companys liability. With the mean resources available at the disposal of the company, a good consideration of the evolutionary approach to strategy may be inevitable. Processual approaches to strategy: This approach also contests the detached approach of the Classical strategy, aligning rather on the assumption that effective strategies emerge directly from close participation in the daily operations and basic strengths of the company (Whittington, 2001). This approach is generally related to the beliefs of the evolutionary approach on rational strategy making but do not exhibit such confidence in the markets ensuring profit maximization. The approach hold that the combination of the organization and markets are often confusing concepts, which then lead to unclear strategies evolving. They then postulated that managers own their strategies and competitive advantages to the imperfections that exist between the organizations and the markets processes. In clear terms, the processual approach advises that organizations should abstain from striving after unattainable ideal of rational fluid action but should rather go with the global flow. Molson Coors , may also be able to consider this approach because of its emphasis on the market trends being the main determinants of business processes. However, this approach does not presently appear in the management planning of Molson Coors as they remain more devoted to the classical approach with some considerations from the evolutionary approach. Systemic perspectives on strategy: The main argument of the system approach on strategy is that strategies should evolve around sociology and must be appropriate to particular social context. The systemic approach asserts that there is no single best way to strategy, however, it holds that organization should just play by the rules. Unlike the evolutionary and processual approaches, the systemic approach has some faith in the capacity of the organization to plan and effectively act within its business environment, however, they separate from the Classical approach by not agreeing with the forms and ends of rationality as proposed by the Classists. Rather, the systemic argue that the rationale that underlines strategy should be embedded in the peculiar sociological context. This approach holds a lot of realities on ground for Molson Coors as the company need to examine the market realities and peculiarities of the environment that it operates in before making some strategic decisions. Since the company operates in three main countries; the US, Canada and UK, adopting a single strategy may mar the logistics growth of the organization. In particular, the tough business climate in the UK which adversely affected the brewing industry is a case in point. Having considered the suitability of the four basic approaches of strategy to the logistics management of Molson Coors, this paper submit that elements of the four strategic approaches should be considered to plan strategic approaches that would evolve around the peculiarities of the human resources, business environment and market forces that subsists within the brewing industry of the United Kingdom. Implementing logistics strategy at Molson Coors: Management issues arising Implementing change in organizations have never being an easy exercise in any part of the world right from the conception stage where decisions are made to effect change to the execution of such changes, resistances usually abound. Therefore, there would be some issues relating to the implementation of the new logistics strategy at Molson Coors or other organization for that matter. The way and manner that such issues are handled separates different organization and speak volumes on the capacity of organizations on change management as well as determine the success or positive impact of such implementation. Lets look in-depth into the management issues that arose at Molson Coors upon the implementation of new logistics strategy. Capital: The implementation of new logistics strategy will always impact on the available capital of organizations. Most times, decisions on the implementation of new strategy are usually taken with high consideration of the available capital of the organization. As highlighted in the evaluation of the current strategic position of Molson Coors, one of the weaknesses of the company is its inability to properly consider its available capital before planning and implementing new logistics strategy. For example its recent attempt to extend its SAP applications to its supply chain without adequate consideration of its available capital leading to a massive financial loss to the company and plunging the company into deep financial crisis. Also the company is on the verge of implementing a new logistics support service with its plan to expend  £8.5million on marketing in the year 2010. This will no doubt impact on the companys financials if adequate planning is not done. Another major lo gistics strategy issue that impacts on the available capital of Molson Coors is the implementation of the outsourcing of its supply chain which includes the warehousing, inventory and transportation of its products. This has assisted the financials of the company as it is able to save good value of capital (both human and financial resources) by the implementation of its outsourcing logistics strategy. This underscores the need for companies to always consider the available capital before implementing new logistics strategy. Technical: The successfully implementation of logistics strategy in any company has strong roots in the technical capacity of the company. This is because there are a lot of technologies involved in the new logistics operations of the brewing industry globally that require good management in order to optimize the benefits of such logistics strategy deployment. At Molson Coors, emphasis is laid on training as a means of integrating the human technical resources with the technologies deployed. Also, the capital resources is harmonized with the technical resources for the establishment of operational and manufacturing equipments that conforms with the set strategy put in place by the management for its workability. Human: Human resource issues in logistics strategy implementation remains the most daunting issue in the change management process as most times, executive staff and other employees are opposed to changes in organizational status quo. However, in order for human resource issue to be managed and with the huge believe of Molson Coors on its human resources as the vehicle that will bring about the actualisation of the companys vision, Molson Coors normally relocates and train staff to meet up with management decisions. However, it has a huge weakness in not involving the executive staff and other employees on decision-making process of logistics strategy issues. This portends great performance danger due to the top-down format of its organizational structure and the huge interfering influences of the family that holds the voting stock of the companys shares. Significance of new technology developments and future logistics strategies at Molson Coors Brewing Company (UK) Limited. There is no unitary answer to the question of the significance that new technology developments would impact on the future logistics strategies of beer manufacturing companies as the peculiarities of the markets, company maturity and strategies would be factors that would shape the outlook. However, this section will highlight some of the significance of the emerging technology developments and business trends of future logistics strategies. Inbound and outbound logistics: There are many importances of the new developments of technology in the future logistics of Molson Coors that starts from the inbound and outbound logistics activities like improvement in the transportation services, material handling, material storage and other forms of communications. The emerging automation of the activities and processes aforementioned will enable the company to leverage on time and resources by evolving effective and efficient planning through forecasting and other strategic planning of its activities in other to eliminate wastages. The developments of technologies in this sense will lead to higher customer service and better logistics operation. Information system: One of the key areas where the developments in technology can significantly impact in the operations of Molson Coors in the information system of the operational activities of the company. In fact it is already a factor that has been shaping its logistics activities overtime. Molson Coors having recognised the significance of improved technology on the future market trends attempted to extend its SAP applications to its supply chain, though unsuccessful, however, part of what the future logistics strategy holds for the company is a reapplication of the integration which will massively help the company have a more effective supply chain as part of the companys present strengths lies in its qualitative information system. Operations technologies: The emerging technologies will also positively impact on the operations technologies of the brewing company. Activities that involves the processing, material handling, machine tools, packaging within the production section of the company is expected to be enhanced by the developing technology. Data Planning: The new technology is also expected to impact on the data planning aspect of the production of the company. Data is very important to the activities and processes of a brewing company hence the enhancement of the data planning by enabling technologies will positively influence at the tactical level to effectively plan production, forecast demand, develop products and process information. This will also add to the advantage of avoiding wastages and efficiently addressing customers needs as well as evolving good value chain activities. Conclusion and Recommendations Molson Coors, no doubt have a combination of product and business knowledge with appreciable logistics strategies for the company to be able to withstand the rapidly fluid beer industry and market. The company is blessed with good organizational structure that recognises the importance of strategic logistics in its business organization, though the decision making aspects on strategic changes are done without adequate consultation with the employees. This paper, having considered the results of the logistics strategies evaluation, concludes that the firm Molson Coors Brewing Company (UK) Limited are logistically endowed and positioned to survive in the UK business environment and proceed to the next level. However, the following recommendations that bother on the study conduct must be considered by the management. Though the company failed in its bid to align its SAP applications to its supply chain, however, this paper recommends a retrial of the process with due consultations with technological experts and technical employees of the company. The paper recommends a judicious consideration of the four basic approaches to strategy by the company in settling for its logistics strategy which will be evolving and market specific. Managers at the local level should be enabled and involved in the planning process and decision making on strategic issues. As presently constituted, there is no director administering the information technology and support of the company. This implies that the department is not given top priority in the company hierarchy. This should be corrected by considering the elevation of the department of ITS into one of the constituents of the companys directorship. If these recommendations are considered by the management of Molson Coors in addition to visiting the SWOT analysis conducted with the aim of strengthening the weaknesses, taking advantages of the opportunities, raising defences against the threats and consolidating the strengths of the organization, it is the believe of this paper that Molson Coors Brewing Company (UK) Limited will come out at the end of year 2010 a more formidable force in the brewing industry and even beyond.

Lung Cancer Essay -- essays research papers fc

There are two different types of lung cancer, non-small cell lung cancer and small cell lung cancer. It is all depending on the size of what the cells look like under a microscope. Both of these types of lung cancer can grow differently which leads to them both being treated differently. Non-small cell lung cancer is the more common of the two and it usually grows fairly slow. There are three main types of non-small cell lung cancer and they are squamous cell carcinoma, adenocarcinoma, and large cell carcinoma. Small cell cancer is the least common and it grows fairly rapid and it can easily spread to other organs in the body (Cavendish, p.946). Usually cells grow and divide at a specific pace that keeps the body working healthy but sometimes the cells start to divide at an uncontrollably pace. When the cells grow too much they make a tumor. The cells in this tumor are cancer cells and when the cancer cells are in the lungs, they eat away at the lungs, which leads to killing someone. Some people that might get cancer are people who smoke cigarettes, cigars, and pipes, and people who get close to radon, asbestos, and pollution. In most people that cancer, the cancer cells are not found until it is in the later stages. Only 15% of the people that get cancer get it found in the early stages. When someone is found that they have cancer, they have at the most, five years to live. It matters if the cancer cells have gotten to the local lymph nodes or elsewhere. Most people figure out they have cancer by pure accident. They will go in to get an x-ray or CAT scan for something else and figure out they have cancer (http://my.webmd.com). There are many different symptoms for lung cancer. Most of them do something with breathing or something to do with their mouth. Some of the symptoms are; a cough that doesn’t go away, chest pain that is sometimes aggravated by deep breathing, hoarse sounding voice, weight loss or loss of appetite, bloody spit, shortness of breathe, fever with no known reason, recurring infections such as bronchitis and pneumonia, and wheezing (http://my.webmd.com). There is a lot of ways for Lung Cancer to be diagnosed. A CT (Computed Tomography) scan will tell the exact size, shape, and position of the tumor. A MRI (Magnetic Resonance Imaging) will help tell where the cancer is going to spread. A PET (Positron Emission Tomography) scan traces a... ...dy from the outside, and it is focused on the cancer. The other kind is brachytherapy, which a small pellet of radioactive material is placed directly into the cancer or an airway near it. I think that lung cancer is very severe. I thought that this report would be very good for me to do because a lot of people are going to know someone with lung cancer and if someone close to me gets lung cancer, then I will know what they are going threw. I may even get lung cancer someday and if I do, then I will know what my possibilities of living and what to do to help myself. I learned a lot while doing this report and I think that lung cancer and all other kind of cancers are a big deal and everything should learn all they can about them. Bibliography Encyclopedia of Family Health, volume 8, Marshall Cavendish, 1998, pp. 974 – 978 Johnston, Lorraine, Lung Cancer: Making Sense of Diagnosis, Treatment, and Options, O'Reilly & Associates, 2001 National Cancer Institute, What You Need to Know About Lung Cancer, 2000, http://my.webmd.com, May 16, 2001. The World Book Encyclopedia, volume 3, Scott Fetzer, 1998, pp. 167 – 174 Types of Treatment, 2000, http://www.cancer.org, May 16,2001

Revenge and Delay in Hamlet Essay

The Tragedy of Hamlet, Prince of Denmark by William Shakespeare is one of his most influential tragedies telling the story of treachery, revenge and moral corruption. The play is about Prince Hamlet who seeks to exact revenge on his uncle Claudius for murdering his King Hamlet, Claudius’s brother. Hamlet’s father then succeeds the throne and takes as his wife Gertrude, the old King’s Widow and Prince Hamlet’s father. â€Å"As doth well appear unit our state, But to recover of us by strong†¦ †(1. 1. 01-102) These word by Horatio, Prince Hamlet’s close friend reveals to the reader one of the crucial themes in this play, the need for revenge, not just by Hamlet but by Fortinbras, the Prince of Norway and Claudius through Laertes. Their emotions, thoughts and action are fueled by their craving for vengeance and as the three revenge plots intertwine, it is revealed that the nature of revenge is not simple but complicated as the reader seeâ₠¬â„¢s Hamlet’s inner struggle to take action, and his inability to make decisions. see more:conflict in hamlet The indecision, hesitation and delay are what make the plot stand out from other revenge stories. The main plot in the play is that of Hamlet who is visited by the Ghost of his father telling him to avenge his death. Hamlet’s response was â€Å"Hast me to know’t, that I, with wings as swift, As meditation or the thoughts of love, May sweep to my revenge† (1. 5. 29-31)Sets the plot for revenge but later he is seen having his doubts as expressed in the line â€Å"Fie upon’t, foh! About, my brains! † (2. 2. 574). After Hamlet establishes Claudius’ guilt, by staging the murder of Gonzago he gets the opportunity to kill the unattended Claudius in his chamber but allows this opportunity pass after soliloquizing the matter and saying that killing Claudius will not be revenge as he will go to heaven. Throughout the play he is reflective and pensive and delays the moment as long as he possibly can. He is later exiled when he accidentally kills Polonius. After another visit by his father’s ghost he makes up his mind. He returns to Denmark and in a fencing match that ensues, he manages to kill both Laertes and Claudius even though he dies from the wound he received from the Poisoned tip of Laertes sword. Claudius on the other hand, uses Laertes as tool to carry out his plan to kill Hamlet. Laertes is blinded by the need of vengeance such he would do whatever it takes to accomplish this without any hesitation whatsoever. Claudius takes advantage of this situation and it’s quite evident in the following lines: â€Å"Laertes, was your father dear to you? Are you like the painting of a sorrow† (4. 7. 05-107) and â€Å"To show your father’s son in deedmore than in words? † (4. 7. 123-124) Laertes replies: â€Å"To cut throat i’the church. † (4. 7. 125)Claudius cultivates this thirst and his ability to act rashly which drives him in a fencing match with Hamlet. This turns into a bloody ending and ultimately leads to Hamlet and Claudius’ death. Fortinbras, the prince of Norway wants to avenge the death of his father by creating so large an army that would over the Danish army. He is a strong-willed leader described as â€Å"Hot and full† (1. 1. 96), with a tendency to act rashly as opposed to Hamlet’s continual hesitation delay. While Hamlet is contemplating on the issues of life, death and morality of revenge, Fortinbras is out to conquer lands. However, he also listens to his friend Horatio who advices him to wait before he attacks Denmark. This allows him in the end to achieve his vengeance without doing much. Hamlet himself considers Fortinbras a model of greatness, as he passed him with his army he remarks, â€Å"To be great, is not to stir without great argument but to find quarrel in a straw, When honor’s at the stake. † (4. 4. 52-55) Fortinbras is not bothered too much with thoughts and is quick to take action to preserve his family’s honor. In conclusion it can be said that the main reason Hamlet fails on his mission of vengeance is due to his hesitation partly brought by his own cowardice and partly due to his inner conflict with the moral outlook of it all. Laertes fails because he is too quick to move into action without careful consideration of the situation at hand. Fortinbras on the other hand, succeeds because even though he was quick to take action, he listens to his uncle’s advice. In the end, this teaches the reader the importance of thinking clearly, coherently and sticking to our principles prior to taking any actions.

Women of Imperial China essays

Women of Imperial China essays The Han dynasty's political culture differed from the Qin dynasty's regarding the role of women. The Qin had tried to lessen the influence exerted by rulers' wives and their relatives. But the early Han court was much more tolerant and this nearly led to the downfall of the dynasty It is very the history of women to the social and political history of China's early imperial era (221 BC to the tenth century AD). The complex interaction of lite and popular practices over hundreds of years resulted in the gradual penetration of orthodox ideology throughout society at large. By the late imperial period foot binding around the twelfth century to a redefinition of masculinity in the Song period (960-1279), away from an active Tang (618-907) aristocratic ideal (which included hunting, horse- back riding, polo, etc.) toward the more refined, artistic, sedentary, and contemplative ideal of the Song literatus. Such a shift, helps explain the concurrent redefinition of femininity away from an active and strong ideal toward a more delicate, frail, dependent and secluded feminine ideal of the late imperial period. Foot binding may thus have been part of an effort to differentiate Chinese culture from "loose barbarian" customs. [1] The most unique feature of Ming imperial marriages was the stipulation laid down by the Ming founder Zhu Yuanzhang that all imperial brides should come from low-ranking families. This policy was carefully followed throughout the dynasty, with the result that Ming palace women were less powerful than the imperial in-laws of any other dynasty. Difficult to arrive at clear-cut changes in marriage and the growth of lineage building in the late imperial era may best be understood as status- and wealth-building strategies suitable to an era when hereditary privilege ...

Insulins Form Function essays

Insulins Form Function essays Insulin has a few uses in the human body. Some are more important than others. Insulin is a hormone that regulates the bodys use of sugar and other foods. Insulin i produced in specialized cells in the pancreas, which is a part of the pancreas. Abnormalities cause the decrease of insulin, which causes diabetes. It is this disease that the body cannot use sugars properly and glucose ( a form of sugar) builds up in the blood. When food is absorbed into the bloodstream, the pancreas increases the secretion of insulin into the blood. Insulin speeds the movement of nutrients from the blood stream into target cells, which are located mainly in the liver, muscles, and fat tissue. Specialized protein molecules called insulin recptors lie on the surface of the target cells. The insulin receptors bind to insulin, which activates the receptors. The activated receptors on cells hasten the entry and utilization of the nutrients. Glucose and other simple sugars, produced by the digestion of more complex carbohydrates, are used for immediate energy or converted to glycogen for storage. Amino acids, produced by the digestion of proteins, move into cells and there form the building blocks for proteins. Fatty acids, produced by the digestion of fats are converted for storage and later used for energy. This occurs when you eat foods. For example, say that two minutes earlier you ate a nice big juicy steak. You are not going to instantly get energy. It takes time for the energy to be produced An insufficient amount of insulin in the body causes a form of diabetes called Type I Diabetes. In a milder form of diabetes known as Type II diabetes, the patient usually produces normal amounts of insulin, but the body does not utilize insulin properly. This may occur because the patient has too few insulin receptors or has defective receptors. In most patients, the cause of the disorder is not know. In some people, tumors produced larg...

Apple company Essay Example | Topics and Well Written Essays - 1500 words

Apple company - Essay Example Conclusively, in the current fiscal year of 2010, the company was recorded to earn its all time highest profit of $15.68 billion, certainly as a result of its efficient strategic choices (Apple, 2010). An appropriate strategic alliance is undoubtedly a crucial tool to determine the success of a company. Thus, the paper in its further discussion shall emphasise on the strategies adapted by the company and their competency level in comparison to the major competitors Apple Inc. at present is ranked first in the computer manufacturing industry, with an over all score of 7.95 in the international market. To secure the company in this position the management had to adapt numerous strategies, tactics and operational measures. For instance, the innovation strategy, the expansion strategy, the financial strategy, and many other strategies have continuously implemented by the company to achieve the position it is holding in the global industry (Tkaczyk, 2010). The company has been known in the market to bring up continuous innovations and creations to develop its competency. The history of Apple Inc. is stuffed with many such creations of new products and developments of the old ones to bring about revolution in the global technology industry. Even in the current year the company is not without its technological creation. For instance, the company adapted a strategy in the current year to diversify its marketing product from merely PC based to non-PC based items. It was in this respect that the company launched the iPad after the impressive success of iPods and iPhones (Yoffie & Kim, 2010). As strategies mean the planning and decision taking for the betterment of the company, tactic refers to the clever implementation of the planning. It is important due to a certain reason that a strategic plan is only going to be successful if it is applied in the correct form at

Analysis on the Story Two Kinds Essay Example | Topics and Well Written Essays - 1000 words

Analysis on the Story Two Kinds - Essay Example Her mother believed that they can start a new life in America. They went to America after her mother lost everything in China. This indicates that her mother believed that America was an escape from disillusion, frustration, misery and death. America was freedom, hope and dreams fulfilled. But this didn’t happen with Jing Mei. Her life in America was full of sadness, frustrations and tension. Two Kinds was a story that dealt mother and daughter relationship. But more than that, it shows us how our social environment affects our belief in things. The mother and daughter relationship that was presented in the story was filled with tension. The mother and the daughter were very different from each other. Not because they were really different, but because the daughter wanted to be different from her mother. We become who we are not because other people want us to be that person, but because we choose to be or not to be that person. We choose our own identity, we choose the path w e want to take in life. And this was exactly what Jing Mei did in the story. She chose the path opposite of what her mother wants her to be. At first, she was excited about being good in something. As her mother tried to find out where she’s good at, she continuously felt the pressure to be good. And, unfortunately, she also continuously felt the disappointment of her mother everytime she cannot be good in whatever her mother pushed her to do. She tried ballet. She tried being Shirley Temple. She tried being a remarkable child that her mother saw in the magazines, like that child who knew â€Å"all the capitals of all the states and even the most of the European countries† or that child who can multiply numbers in her head, or the other one who can stand on his head without using his hands. And because she failed to be those remarkable children, she became frustrated. She felt she will always be the ordinary girl that her mother does not want her to become. And so she became defiant. She became angry and she vowed to herself that her mother will not change who she is, that she won’t become someone she is not. And she stopped trying to become good at something her mother wants her to be. When her mother pushed her to learn the piano, she became defiant once more. Her defiance led to her laziness. She purposely did not try to learn the piano which led to her humiliating experience at a talent show. This strained her relationship with her mother even more. And it never changed as she grew up. She always managed to fail. And this increased the gap between her and her mother. We have always wanted to become someone. Jing Mei was not different. But because of her mother’s desire to make her as someone who she can’t be, Jing Mei resented success. This resulted to her failure everytime she attempts to become better. She believed that she is not a genius, she believed she can never be good at something. She believed she can never be t he daughter that her mother wanted her to be. To which her mother kept repeating that she didn’t want to change her, that she just wants her to become the best at something she could do. But because of the constant struggle who is in control of Jing Mei’s life, she and her mother fought endlessly. This shows that there are instances that forcing a person to do something she doesn’t really love would make her more miserable. It’s like setting her up for failure. Instead of helping her, Jing Mei’