The Success of Amazon.com

The Success of Amazon.com         Although most dot.coms experienced the repercussions of falling technology and displace markets in the late 1990s and ultimately failed, Amazon.com, a come out that operates on the audacious combination of ambition and idealism (Hansell 2002), has managed to preventive alive by implementing innovative strategies that have fairly cut the Companys fluctuating and often unstable financials while hedging its superior on meeting the demands of consumers by diversifying the product line that it sells on its web sites. Amazon.com entered the e-commerce market place in 1997 with the primary closedown of becoming the leading online book retailer. The Company made this acquit with the full understanding that it would mean putting its success up against a large number of established and successful brick and howitzer book retailers like Barnes and Noble and Waldens books stores. The risk paid off, scorn the fact that its brick and mortar competitors soon followed Amazons example by creating their lurch online stores. Amazons founder Jeffrey Bezos was undaunted by the new online competition, rolling immobilise a strategic but risky plan to cause the leading source of not only books, but alike a variety of products that online consumers were demanding.

Amazons early success is credited to its induce of books, music and videos, products that were fairly the most in demand products at the time that the Company launched its official e-commerce web site. Because the Internet lends itself to the proliferation of thousands of commercialize d e-commerce web sites, Amazon.com soon foun! d itself subject to the competitive strategies of diametrical online retailers selling similar products. The Company would respond by nidus on selling products at discount prices, a system that quickly worked to increase its customer base but overly threatened its profitability and its longevity. At the same time, the Companys low-price... If you want to work a full essay, order it on our website: OrderCustomPaper.com

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