Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Essay

1. What is the decision-making process for Metabical? Who is involved?Metabical needfully to decide whom to sell and what means to use in order to polish off this group successfully. This decision has to be taken by Printup and her trade placeing team. The butt joint market should be identified first of all, the segmentation of the market needfully to be done in order to analyze which segment of the market would be more attracted by this product. Besides surveyed people, physicians play a actually important role.2. How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal organize area consumer? Printup should take into consideration the different goals individuals have towards losing weight, since not everyone have the aforesaid(prenominal) reason to pull back weight, some are moved by the health risk and others just to look good. Furthermore, the willingness and ability to pay for the product should be considered to identify th e optimal target market. After the data was studied, the optimal target consumer should be overweight women (25 to 30), ages 35 to 65, who are college educated since this group takes guardianship more about their health and visit the doctor with frequency.3. How should CSP identify and engagement the differential advantages that Metabical offers to position itself in the marketplace?Since Metabical will be be to have wagerer results than any other product in the market along with less dangerous side effects, it will be easier to be differentiated from its competitors. It needs to be positioned as a quality product, endorse up by the FDA. Then it would be perceived as a luxury type of product that will help individuals who struggle to lose weight to feel and look better. For a successful communication strategy, CSP has to focussing on the individual and the physician, for the first group, a celebrity spokesperson should be used since they have power over the audience for being cognize and trusted. Furthermore, the message should highlight the importance of being healthy and having a better life.