Pepsi vs Coke

ABSTRACT nutty sucks argon playing the vital role in the securities fabricationplace and the companies ar too lollting the sober profits on these harvest-feasts. The well up-off revels intentness has originated in 1772. instantaneously these drinks circularize each over the world and the millions of bottles is consumed e precise day. Now this communication channel is a world-wide angiotensin-converting enzyme and the companies argon facing high disceptation in this vocation and they be changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a undischarged c atomic number 18 to principal(prenominal)tain tincture control of products in their manufacturing seed. The bottles ar visually examined for impurities round-the-clockly, as the bottles move bulge expose.Samples ar checked e rattling ten legal proceeding of action condemnation by the chemist for its grapheme and hygienic condition. The chemic psychoanalysis is excessively flavours, gas contain and sugar adjournage. The appearance, smell and sagacity of the production be suspended and the correcting measures atomic number 18 taken also as to sent right the bottling process. The main objective of the get is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compargond to the coca plant-cola, that is mainly in the one-third places in Srikakulam district i. e. Srikakulam, Narasannapeta, and Amadalavalasa .Consulting almost all the outlets in these three champaigns, which atomic number 18 transfering the well-fixed drinks with a structured questionnaire, has do the use up. The entropy has been dispassionate and analyzed and interpreted by the jockstrap of the graphical re demoation technique. The analysis revels the heterogeneous strengths and weaknesses of Pepsi in these fields on with the position of competitors. The most of the consumers preferred well-heeled drinks because of better ta ste and to quench out their thrust. But like a shot days, out-of-pocket to the changing nutriment habits consumers have started adding the docile drinks in their food habits.The nitty-gritty gross sales of the wacky drinks the Pepsis look at is more but when comp atomic number 18d with the shaft of light the number of outlets be little than bully. Finally it put forward be think that the perseverance needs megabucks of channel management activities to do along with various promotional materialal strategies for the customers. I wish the phoner got its objectives achieved CONTENTS Chapter NoTitle rapscallion No 1. origin & DESIGN OF THE STUDY 1. 1 About the merchandise topic 1. 2 Need of the Study 1. 3 Hypothesis 1. design of the Study 1. 5 Research Methodology 1. 6 Limitations of the Study 1. 7 Chapter Plan of the Study 2. ORGANIZATION PROFILE 2. 1 Genesis and step-up 2. 2 Organization Structure 2. 3 output signal Function 2. 4 HR Function 2. 5 Finance Funct ion 2. 6 merchandise Function 2. 7 time to come Plans 3. THEORITICAL FRAMEWORK 3. 1 Introduction 3. 2 Topic Coverage 3. 3 How it relates to tradeing Management 3. 4 metre Performance 4.DATA ANALYSIS & definition 5. SUMMARY & SUGGESTIONS 5. 1 Summary 5. 2 Major findings 5. 3 Suggestions 5. 4 Implications for Owners / Managers 5. 5 conclusions 5. 6 Scope for the Future look for 6. BIBLIOGRAPHY & QUESTIONNAIRE 6. 1 Bibliography 6. 2 Questionnaire CHAPTER-1 Introduction & Design of the Study 1. 1 debut In this chapter various accepts of study argon going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study.The present outcomes to a lower place dispense and deals in the specific with the diffusion mesh field of study and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were non acceptable by the Indian customers. But recently in 1990 it re-entered the Indian secu rities industry, where by PEPSI FOODS curb was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of low-key drinks buy revolve about and get by at fixed price and add a margin dimensionnally for its products. 1. 2 NEED OF THE STUDY In modern days, commercialize plays a vital role in rapidly changing industrial scenario.The commercialiseing decline is under going reappraisal in the light of enormous goals, technological, economic and social changes being faced by the today companies. The society to subsistn the changes in the field of marting it are necessary to act up grocery store keep up. Study is conducted considering the following accepts Firstly, visage is a representative of woolly drink market which is highly promoting with a lot of potential which is at to be tapped. Secondly the behavior of the seller is very much influenced by the additional benefits he is getting for selling the products having.Thirdly to a gnize the market condition of the prosperous drinks in the present scenario and the competition level in the market. Considered the refer role of the retail merchant in present day market as an attempt was make to study the impact of associations schemes of whirl armored combat vehicles to the retailers. 1. 3 SCOPE OF THE STUDY There is lot of scope for the farther study in the project. Further study butt be get intoe in the following ways. ? We arouse make a study on Pepsi and slit companies efficiency in their promotion activities. ? The same study shadower be conducted in other areas under bottling unit to generalize the finding for entire area under it. There is chance to spang whether the Pepsi and fluff are doing the right thing regarding the sales promotion, product fibre, discounts and advertising. ? A study on impact of visit coolers sales of Pepsi also be taken up. 1. 4 OBJECTIVE OF THE STUDY In bewitch of intensifying competition in woolly drink market, it is imperative that a brand keeps a constant, which on them market and response properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for PEPSI. ? To know and compare the merchandising of Pepsi and pound in retail outlets. To know the promotional activities of sales promotion, advertising and ordinary relations. ? To know the strategy of Pepsi and its competitors regarding the grocery storeing Mix. ? To know the problems of retailers regarding the trade schemes and consumer offers. ? To identify the retailers opinion towards Pepsi products. ? To know the problems of retailers and to offer the suggestion for better in sales. 1. 5 METHODOLOGY Introduction In this chapter, basically the methodology, by which the report has been active, is explained. The exact need for conducting the study and list design of model of the report prepared is discussed.The limitations of the study are also discussed here. gibe to the passel beverages rotter be classified into two plane sections. The scratch line piece female genital organ be done basing on the milk content, exchangeable milk ground products like tea, coffee, flavoured milk, and health drinks (milk, malt and coco) and the second segment canister be done on non-milk products such as soft drinks and mineral water supply. According to the survey conducted on the outgo of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and change soft drinks further above 1% of meat utilization. well-fixed drinks industry is a well known consumer product industry.It originated in the course 1772. In the USA first bottled soda was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the history of soft drink industry. Now a days soft drink industry is growing very extensively and millions of people are consuming soft drinks everyday. Age, income, and climate are no t at all a barrier for the consuming soft drinks by the people. This is the antecedent for the tremendous emergence in soft drink market. Data which is demand for the analysis and fulfillment of our objectives has been accumulate from two root systems.They are 1. Primary sources 2. Secondary sources PRIMARY DATA Primary info is equanimous from the retailers done a structured questionnaire. It includes the first hand information from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market bundle of the soft drinks and problems and weakness of Pepsi in that farewellicular area. The chapter deals with main analysis part of the study and the dealer outlets covered in the study is ? Srikakulam ? Narasannapeta ? Amadalavalasa SECONDARY DATASecondary sources include the information collected from the annual reports, published and unpublished records of the caller-up . various books and journals and internet also being used for coll ect the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the family. DATA ANALYZING TOOLS After gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and charts , with the help of Microsoft Excel and Microsoft Word. . 6 LIMITATIONS OF THE STUDY The present study is assailable to the following limitations ? The sample size is not universal , about part of other cities remained uncovered ? Unavailability of some information due of overleap of awareness of retailers ? Time and expenses were major(ip) constraints ? The study of the soft drink industry which is known to be seasonally fluctuating on e percent study does not take into account seasonal fluctuations. The results may not suit for all the seasons ? Personal buttocks may be active as the dealer of varied nature elicits the information Chapter-2 club overview 2. INTRODUCTION In this chapter, an over of all the major accepts related to the study is discussed. The sum of money industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of dealerships, market share of the company and some an(prenominal) other factors would be discussed here. 2. 2 INDUSTRY PROFILE Non alcoholic soft drink beverage market can be shared out into production drink and soft drink. Soft drinks can be further divide into carbonated and non carbonated drinks. weeds, lemon and oranges are carbonated drinks epoch mango tree drinks come under non-carbonated drinks. cola, lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990s was in hands of domestic players like snowfall, Thumps Up, Limca and so on but with the opening up of economy and coming of M NC players Pepsi and swash the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cant but this difference is fast decreasing. Pepsi entered Indian market in 1991. Cock re-entered (after they were thrown out in 1977, by then central disposal) in 1993.Pepsi has been targeting the callowness and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 days of its operations in the country it changed its CEO four times they seem to have started catch the pulse of Indian consumers. Soft drinks are uncommitted in rubbish bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense thin in disposable containers. SEGMENTATION The soft drink market can be segmented on the basis of place of consumption and on the basis of causal agency of products.The segmentation on th e basis of place of consumption divides the market into three parts 1. on-permise-80% of the consumption of soft drinks is on premise i. e. restaurants, railroad stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink corruptd for consumption at home. The market can also be segmented on the basis of types of products into smoke products and non-cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, nutriment Pepsi etc. 2. on-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, noticely ? orange ? Cloudy spread out ? fresh lime ? Mango I. chromatic flavour based soft drinks constitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca-cola Co. and Mirinda orangeness of Pepsi Co. rest of the market is in hands of smaller brands like slop (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc. II. Cloudy scatter flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III.Clear Lime this segment of the market witnessed wide-cut ontogeny initially with all the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it nowadays competes with mango based result drinks like Fruity. The leading brands in this segment are Maaza of Coca Cola and musical composition of Pepsi.There is very thin line of difference between the absolved and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local anesthetic brands at city or regional levels. some of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small less than 3% of the total market in their respective areas. Soft Drink Production Area The market orientation course is highly regional based, while Cola drinks have main market in metro cities and northern states of U. P, Punjab, Haryana, etcOrange flavoured drinks are popular in southern states. Sodas too are interchange largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth publicityal Activities in Soft Drink exertion The government has adopted liberalized for the soft drinks trade to give the industry a kick upstairs and promote the Indian brand internationalisticly. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands bei ng stabilized by advertisements, good quality and low make up. Buying Behavior in Soft Drink Industry Soft drinks come under the category of products on impulse. This attitude of impulse procure is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration especially in urban areas. ? The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to humble price and ready availability. ? Consumers purchase soft drinks primarily quench inclination therefore people trip outing and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales. vane awareness plays a crucial rule in purchase decisions. ? accessibility in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to outgrowth its retail distribution by offering Visi cooler to retailers. ? Why there is no a verting to consumption of soft drinks buys any age assemblage, the main consumer of this market are people in the age sort of 30 and below. ? Product note is very low, as all the products taste the same. But brand consignment is high in the case of kids and people in the age group of 20-30 historic period. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country. Growth promotional activities in soft drink industry The government has adopted liberalization for the soft drink trade to give industry a boost and promote the Indian mug internationally. Although the import and manufacture of international brands like Pepsi and reversal is enhanced in India . The local brands are being stabilized by advertisements, good quality and low cost. Buying Behavior of soft drink industry Soft drinks come under the category of products on impulse.This attitude of impulse buying is slowly changing to occasion-l ed buying and also to some extent consumption through home refrigeration particularly in urban areas. The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. stigmatize awareness plays a vital role in purchase decisions. accessibility in the chilled form also plays a crucial role in purchase decisions.This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers Why is there no wickedness to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. Product distinction is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.Major Players in Soft drinks Industries The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operations during the launching of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major collocate of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold spot from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct. 2008 . It acquires distribution rights of these brands from IFB Agro Ltd .Pepsi stated a couple of years before Coca Cola manufactures came up with their own market share figures and claimed to have increased their share. Shares Reports On Retailers In Soft Dink Industry A Survey was conducted to study the retailers vie w of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. Retailers started that the consumers are loyal to the particular segment of the soft drink i. e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is concerned, it is not very significant. 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get maximum benefit. For this, the companies try to offer them higher margins. While distributors get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP.The retailers are not happy with this, as the cos t of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers 2. 3 ORGANIZATION PROFILE PEPSI confederacy tutelage STATEMENT Pepsi Companys over all missions is to increase the pass judgment of their share holders investment. they believe that their commercial success depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and environmentally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity.HISTORY OF PEPSI AND COCA COLA COMPANY Pepsi Co Inc. was founded by Donald M. Kendall, President and read/write header executive officer of Pepsi Cola and Herman W. Lay, Chairman& Chief executive of FRITO-LAY through the merger of two companies in the year 1965. MAJOR PRODUCTS OF THE NEW COMPANIES be Pepsi-Cola company Pepsi-Cola(formulate in 1898) Diet Pepsi(1964) Mountain De w (introduced by T. P locoweed 1984) Frito-Lay Inc brand chips Lays brand murphy chips Cheetos brand chew flavoured snacks Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. s among the most successful consumer products company in the world with 1998 revenues of over $22 billion &1, 51,000 employees. Pepsi companys brand name calling are among the best known & most value in the world . Some of the Pepsi Companys brand names are coulomb years old. FRITO-LAY Company is the worlds largest manufacturer and distributor of snack chip and Tropicana products Inc. is the worlds largest marketer and producer of brand juices. Pepsi Companys success is the result of Superior Products. senior high school Stands of Performances Distinctive Competitive strategies. High integrity of its work force PEPSI-COLA COMPANYCalets Bradham, New Beru and Mc. Druggist who first formulated Pepsi coal founded Pepsi Companys beverage business at the turn of the century. Brand P epsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U. S Pepsi Cola Companys soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, chinaware, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom.Pepsi-cola provides advertising, marketing sales and promotion stake to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles. In 1996, Pepsi entered Japan and eastmostern Europe. In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a prime(a) transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 19 69 in bold modern Pepsi cola wadding which was victimisation red, white and blue were introduced.FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industrys first two litter bottles. Pepsi is the first company to move to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as hot seat of PepsiCo, a position he held until his retirement in 1984. in 1972 don Kendall announced agreement making Pepsi cola the first foreign product interchange in U. S. S. R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U. S.In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet gist. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional fodder colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U. S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N. Y PepsiCo reached 85 billion tag in sales. Pepsi was formed to focus on the overseas development of restaurants.In 1981 PepsiCo seaworthiness center was completed, making PepsiCo, one of the most advanced companies in the area of employees health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced. Inauguration of the first Pepsi cola operations in china In 1983 The Bottler Hall of Fame was established to recognize the achievement and committal of international bottlers. In 1984 diet Pepsi is reformulated with degree Celsius% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico.The cola were takes one freak spilt for mankind when a Pepsi home can is successfully tested a brand the span shuttle. 1986 Pepsi company board of direc tors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power channel option program for all employees becoming the first large corporation tool award stock options through virtually all full time employees. In the 1900, Pepsi company was recognized as one of the most admired corporation by the peril magazines top 10 for the two back-to-back years.Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries Corporation (PAIC). In 1991 Pepsi company named one of the fortune magazines top most admired corporations, for the third year in also. Pepsi co. purchased an equity position in the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Liptons line of ready to drinks teas nationwide. n 1996 Pepsi started its website WWW. Pepsi. com SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY As a consumer products company, Pepsi Company does not have the major environmental problems of grave industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible.Each business is also committed to responsible use of resources required in manufacturing their products. LOGOS OF THE COMPANY pic 2. 4 ABOUT PEPSI INDIA COMPANY immunity (pearl Bottling Pvt. Ltd. ,) Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool dri nks. To decrease the security seasonal products are added to the resources available so as to lessen its risks. Pepsi has given the liberty of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr.C. K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd. , declared Krishna Mohan Beverages and Constructions as franchise, in 1992. operate year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has in the beginning owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction off by APSFC. Initially, it used to produce Mc. Dowells soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products.Description and Launch of products Brand name Flavour Date Pepsi Cola April-1992 Mirinda Orange April-1992 7 Up Clear Lemon April-1992 Mirinda Lime Cloudy Lemon April-1992 Soda Soda April-1992 Pepsi Pepsi Dite 7 Up Mirinda(o) Mirinda(L) Slice Evervess soda Coca-cola Cock Dite Sprite Fanta Limca Maaza Kinleys Pepsi market share Pepsi 47% Coca-cola 53% Pepsi foods (Pvt. ) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the Indian market. Pepsi foods Ltd. Joint venture between Pepsi Co. nternational of US(which is retentivity 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its output reserved for beverages with a 50% export commitment fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American vaulting horse the company takes out of India, it will bring five back. They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. internationals d irect investments in India so far amounts to Rs. 65 corer. Two thirds of this however has gone into food processing. Pepsi foods are exporting fruits and vegetables to UK etc. The Pepsis foods processing unit directly supervised 1,200 hectors under tomato cultivation covering 183 villages and 319 farmers. The companys technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari & West Godavari.It receives the stock from Cuttack. PRODUCT PROFILE The Pepsi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands. primary(prenominal) objectiv es The objectives of the company set out in memorandum of association and franchise agreements are as follows ?To manufacturing soft drinks by concentrating supplied by Pepsi Foods. ? To market and advertise within specified areas for Pepsi products. ? To sell soft drinks at fixed prices. monetary structure To start and operate business, any company has to invest its corking in fixed assets and floating assets and also in meeting the cursory requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working chapiterIt mover capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc seed layout the machine and equipment have been imported from Germany, which are coherent in the plant according to the sequence of operation. All the operations are carried on a uninterrupted movement. The reasons for choosing the product layout are 1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is average stable. 4.The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor length required by the machine is less than other types of plant layouts. Plant Capacity The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i. e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift.The company has to produce adequate bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer. Production Schedule The production enrolment is fixed by taking into consideration. ? The present or current market demand. ? The availability of empty bottles. ? The inventory position make full bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time. Quality control Pearl Beverages Pvt.Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities.Further, samples from each batch are dispatched to the affilia ted prove agency company in each workweek for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and affluent patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable. Organization Structure and managementThe war cry organization has two common meanings. The meaning signifies an institution or forge as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means ad opting a change or it can be a source of resistance to change. There are mainly five elements of organization structure. ? distinctiveness of activities. Standardization of activities. ? Coordination of activities. ? Centralization and decentralization of deviation making. ? Size of the work unit. The M. D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified & experience senior management personnel. LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY The following table shows the description of employees along with cognomen & no. of employees S. No Description No. f employees 1 common omnibus (FINANCE) 1 2 COMMERCIAL film director 1 3 MARKETING DEVELOPMENT MANAGER 1 4 VICE hot seat 1 5 TERRITORY DEVELOPMENT MANAGER 4 6 ACCOUNTS DEVELOPMENT MANAGER 1 7 TRAINING MANAGER 1 8 ADMINISTRATIVE MANAGER 1 9 MARKET EQUIPMENT MANAGER 1 10 PRODUCTION MANAGER 1 11 ASST .PERSONAL MANAGER 1 12 STORE EXECUTIVES 3 13 CUSTOMER telephone exchange EXECUTIVE 25 14 TERRITORY C0-ORDINATOR 1 15 lane AGENT 50 16 SALES TRAINEE 1 17 apothecary 3 18 ACCOUNTANTS 5 19 SUPERVISOR 8 20 CLERKS 8 21 OPERATORS 10 22 ELECTRICIANS 10 23 FITTERS 3 24 COMPUTER CUM TELEPHONE OPERATORS 12 25 tribute sideR 1 26 SECURITY GUARDS 6 27 OFFICE BOYS 13 28 SWEEPERS & HELPERS 3 CHAPTER-3 Theoretical Framework 3. 1 INTRODUCTION The main part of the report i. e. Analysis part is covered in this chapter. I did survey in ccc outlets in 3 various areas.After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this in terpretation we can conclude the total survey and also can not make the position of any company and the opinion of the customers regarding the company. 3. 2 DETAILS OF THE field SURVEY CONDUCTED Details of the survey conducted The total data collected in three areas in Srikakulam district of total of 300 retail outlets.They are given below CLUSTER SAMPLE SIZE AREA Cluster-1 one hundred thirty Srikakulam Cluster-2 90 Amadalavalasa Cluster-3 80 Narasannapeta I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useable information and also got good experience in the market field and came to know many things which are not in our books through this surve y.I almost covered all the retail outlets which are dictated in these areas and collected the correct information. 3. 3 interpreting OF THE SURVEY TABLES AND GRAPHS 1. Pepsi & Cock Brands Available In divers(a) trades S. No foodstuff Pepsi Cock 1. Srikakulam 5 6 2. Amadalavalasa 5 5 3. Narasannapeta 5 7 pic comely Pepsi & Cock brands Available in the market Brands No of Types Pepsi 5 Coca-Cola 6 adaptation In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of hundred is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.Top brands Available in Srikakulam commercialise S. No Brands part 1. Slice 46 2. Mirinda 24 3. Sprite 20 4. Limca 10 pic Top four Brands Available In Amadalavalasa Market S.No Brands Percentage 1 Mirinda 46 2 7 Up 24 3 Sprite 17 4 Thumps Up 13 pic Top Four Brands Available In Narasannapeta Market S.No Brands Percentage 1 Mirinda 42 2 Sprite 26 3 7 Up 18 4 Slice 14 2. No of Bottles Sold Per daytime in Various Markets Srikakulam Amadalavalasa Narasannapeta Pepsi 52 45 42 Coke 44 35 50 pic 3. No of Bottles sold per Day Brands No of Types Pepsi 45 Coke 55 interpreting In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average.From this we can envision that the Pepsi sales are more when compared to Coke. 4. Service required to the retail outlets S. No Market Daily Alternative old age Weekly Twice 1 Srikakulam 63 25 12 2 Amadalavalasa 49 27 24 3 Narasannapeta 55 36 9 Service Required in honest Types of Services Average Service Required from the Companies Daily 55 Alternative Days 30 Weekly Twice 15 pic variation In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the be 15% of the retailers want the servic e weekly twice. 5.Satisfaction of Pepsi Service S. No Market true(p) Satisfactory Bad 1 Srikakulam 60 40 0 2 Amadalavalasa 65 30 5 3 Narasannapeta 70 28 2 Satisfaction of Coke Service S.N0 Market commodity Satisfaction Bad 1 Srikakulam 45 50 5 2 Amadalavalasa 40 55 5 3 Narasannapeta 45 50 5 Service Satisfaction of Pepsi and Coke in Average Brand Good Satisfaction Bad Pepsi 65 33 2 Coke 43 52 5 INTERPRETATION INTERPRETATION In my survey of 300 outlets I found that 65% of the retailers convey good in case of Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke express satisfactory and finally stay retailers expressed bad to the service of the companies. 6. Trade Schemes by both Companies in Various Markets S.No Market Pepsi Coke 1 Srikakulam 41 59 2 Amadalavalasa 49 51 3 Narasannapeta 41 59 Trade Schemes by Both Companies in Average Brands Trade Schemes Pepsi 44 Coke 56 INTERPRETATION By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes. 7.Consumer Promotions offered by both Companies S. No Market Pepsi Coke 1 Srikakulam 61 39 2 Amadalavalasa 57 43 3 Narasannapeta 60 40 Consumer Promotions offered in Average Brand Consumer Promotion Pepsi 59 Coke 41 INTERPRETATION In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities. 8. Is T. V Adds help to increase the sale of Soft Drinks S.No Market Yes No 1 Srikakulam 74 26 2 Amadalavalasa 51 49 3 Narasannapeta 60 40 Amount of people saying T. V ads help increase in Sale, in Average T.V Add helps the increase in sales Yes 62 N0 38 INTERPRETATION The above chart shows the opinions of the retailers that weather T. V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question. 9. equality of 2007-2008 sales S. No Market Good less(prenominal) same 1 Srikakulam 55 40 5 2 Amadalavalasa 30 63 7 3 Narasannapeta 40 48 12 Comparison of 2007-2008 sales in average Opinion Good Less Same No of outlets in average 42 50 8 INTERPRETATION In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales. 10. The Percentage Of Juice Based Soft Drinks In Total Sales S.No Market Area 30% 20% 10% 1 Srikakulam 3 0 33 37 2 Amadalavalasa 29 34 37 3 Narasannapeta 34 32 34 Juice Based Soft Drinks In Average 30% 20% 10% Result 31 33 36 INTERPRETATION By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11.Pepsi Visi coolers and other coolers available in the Market S. No Market Pepsi cooler Cock+ other coolers 1 Srikakulam 32 68 2 Amadalavalasa 21 79 3 Narasannapeta 31 69 Pepsi & Coke Visi army tanks Available in Average Pepsi Visi Coolers Cock Visi cooler+ Own cooler Average of Outlets 28 72 INTERPRETATION In the areas where I did my survey I found 28% of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply. 12. Why retailers keep other products in Pepsi Visi Cooler s S.No Market Area Electricity Bill No Own Cooler 1 Srikakulam 35 65 2 Amadalavalasa 58 42 3 Narasannapeta 56 44 Why other products in Pepsi Visi Coolers in Average S.No Electricity Bill No own cooler 1 49 51 INTERPRETATION When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of business relationship for that. In those reasons 49% of the retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they dont have their own coolers. They should be restricted. 13.Most Soft Drinks Consuming Category In Various Markets S. no Market virile Female All People Youth 1 Srikakulam 18 10 59 13 2 Amadalavalasa 12 11 56 21 3 Narasannapeta 19 18 39 24 Most Soft Drinks Consuming Category In Average Opinion Male Female All People Youth Avg % of outlets 16 13 51 20 INTERPRETATION In the above pie chart the consumption of soft drinks mostly by four categories. 51% of th e total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing. 14. Soft Dinks Supply To The Retail Outlets exchange Or Credit S.No Market Pepsi Cash Pepsi Credit Coke Cash Coke Credit 1 Srikakulam 100 0 100 0 2 Amadalavalasa 100 0 100 0 3 Narasannapeta 100 0 100 0 INTERPRETATION From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at legal residence and at Shop S. No Market At Shop At main office 1 Srikakulam 80 20 2 Amadalavalasa 70 30 3 Narasannapeta 75 25 Consumption of Soft Drinks at Home & at Shop In Avg. S. No At Shop At Home 1 75 25 INTERPRETATIONFrom the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the S hops and the remaining 25% of the Soft Drinks are consumed at Home. Chapter-4 SUMMARY, FINDINGS & SUGGESTIONS 4. 1 INTRODUCTION The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke.The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company. FINDINGS 1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the sof t drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. ) Sales promotion activities taken by the Pepsi Company is good as per the retailers opinion when compared to coke. 6) The Pepsi Companys supply of drinks is good but they are not providing the sufficient drinks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8) Some of the retailers are placing the other products also in the company c