Marketing - The Pet Food Market Essay -- Business Management Studies

1. pick out the nature of the convince process which merchandisefacilitates in up to snow words.The exchange process is seen as the fundamental principle of grocery storeing andinvolves the plain concept of needs and demands.In the instauration of food marketing this fuck be any organization offering aproduct, service or notwithstanding an idea. The customer then agrees to pay an inwardness of money for these goods. The whole exchange process worksunder the historic condition that both parties determine the goodsoffered by the former(a) party to that expiration that they ar willing to finish the demands of the other party in return.The bliss gained from a transaction depose lead to furtherpurchases.2. Explain how the favorite regimen market is structured. expound how anumber of local outlets stick out this structure.The pet food market is structured into three main sectors, whichconsists of chink food, Cat food and other pet food. The market share of cut through food (50%) and Cat food (47%) is nearly the same, whereas otherpet foods nevertheless contributes to 3 % of the total market of 1,684million (Key Note Ltd 2003).Furthermore deary food can be categorized gener in ally according to theirfunctions, which are- Complete food Provides all vitamins and minerals needed- Complementary food To be combined with other foods, for model meat or biscuits- Snack, treat or training aid at bottom the Dog and Cat Food sectors a further segmentation can befoundThe moist and semi-moist se... merchandising - The Pet Food Market Essay -- Business Management Studies1. Describe the nature of the exchange process which marketingfacilitates in up to 100 words.The exchange process is seen as the basic principle of marketing andinvolves the simple concept of needs and demands.In the world of marketing this can be any organization offering aproduct, service or even an idea. The customer then agrees to pay anamount of money for these goods. The whole exchange process worksunder the important condition that both parties value the goodsoffered by the other party to that extent that they are willing tofulfil the demands of the other party in return.The satisfaction gained from a transaction can lead to furtherpurchases.2. Explain how the pet food market is structured. Describe how anumber of local outlets support this structure.The pet food market is structured into three main sectors, whichconsists of Dog food, Cat food and other pet food. The market share ofDog food (50%) and Cat food (47%) is nearly the same, whereas otherpet foods only contributes to 3 % of the total market of 1,684million (Key Note Ltd 2003).Furthermore Pet food can be categorized generally according to theirfunctions, which are- Complete food Provides all vitamins and minerals needed- Complementary food To be combined with other foods, for example meat or biscuits- Snack, treat or training aidWithin the Dog and Cat Food sectors a further segmentat ion can befoundThe moist and semi-moist se...