Public Relations Essay Example for Free

usual Relations EssayPublic traffic (known often as just PR) drive out be and is defined in a multitude of ways. A comm sole(prenominal) heard statement in terms of overt relations is there is no such thing as bad press. And epoch that statement whitethorn be true, in some cases to much PR can create a situation where a person/company becomes overexposed (and to be quite honest, seen as annoying because the public no longsighteder c ares to know about the person/company/situation only the media still is following. )Media around the land reports the news but not just political, sports, and the like but things they feel will keep the commonwealth interested in their programming, magazines, and newspapers. In order for the media to succeed they will follow stories (the good and the bad) as long as the public is interested, when disaster strikes (a person, company, or government) they will be there and so will the public.In order for the person, company, or government to s tay on the positive side of the public (of which they may deficiency their support), the affected person/group must use the unwanted media coverage (in some cases, not in others) to their improvement. Edward Bernays (1961) felt public relations was, information defendn to the public, persuasion directed at the public to shift attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and publics with those of that institution.The Public Relations Society of America (PRSA) (a group on individuals whose daily wreak focuses on the success of public relations) does not brook an exact definition of public relations but instead a statement, Public relations helps an organization and its publics adapt mutually to each other. (2007). One concluding definition of public relations is, The art or science of establishing and promoting a favorable relationship with the public. (Free dictionary, 2007). similarity and Contrast Each person/gro ups view of public relations definition entertain similarities as well as differences.In all instances both the groups affected by the publicity and the public are affected. The public in general can and will affect any business or person and the affect can be completely based on the information the public receives from the media outlets. The advantage seems to be in the hands of the public but some can say the advantage in addition lies in the hands of the person/company because no matter how bad a situation may first present itself their relationship with the public (whether pre-existing, on-going (in most cases), or new) can turn the possible conundrum around (i. e. turning a negative into a positive).The Public Relations Society of America seems to have the most well balanced definition (while no one can find a ripe or wrong answer in the area of public relations) because the PRSA defines PR as a give and take situation so that they remain balanced with one another. Mr. Bern ays definition comes across as how companies/ mint must spin (turn around) the news in order to make any information seen as a positive in the public eye. Why so many definitions?In an area the business origination that is held to so many different interpretations it is not a wonder as to why there are so many definitions to public relations. Marketing ties in advertising and the media which creates the public relations but that is only a fraction of what establishes public relations. The most important thing to remember in public relations is that most of the media attention (in fact, almost all of it) is not wanted attention (ie solicited) but awareness that was brought to unwarranted for no gain for the person or company.The person/company must then decide how to slip by in the eye of the public (ie public relations) and keep themselves in a positive light. References Bernays E. L. , Crystallizing Public Opinions, Liveright, New York 1961 Free Dictionary. Retrieved on May 12, 2007 from http//www. thefreedictionary. com/public+relations Public Relations Society of America. Retrieved on May 12, 2007 from www. prsa. org