Pepsi Story

Founded in 1893, Pepsi is a carbonated soft drink that is a product of the sloshed PepsiCo. It the oral fissure and sass it was the leading soft drink troupe in the market place. From then to now a stool has changed in basis of market scenario as well as product development. The current market scenario comprises of twain main market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In addition to these another(prenominal) competitors accept Thumbs up, Lima, etc. Pepsi faces heavy competition in the Indian market that is so diverse in terms of cultures, traditions, tastes and references.Narrowing the research to the city of Pun specifically, in spite of appearance India, it usher out be noticed that the consumer preference is more for Pepsi or Coke all over the others. Since Pun is largely a student hub, it contains a lot of the younger propagation population. Thus with the research conducted through this study, Pepsi will be able to study how it cou ld get an upper mitt over its competitors in the potential and booming market of Pun in terms of brand knowingness and consumer preference. Need of the Study The need of the study conducted is highlighted below Will help with competitor analysis.Will help the conjunction to get an idea about consumer tastes and preference. Will help the company get an upper hand over its competitors. Will help the company to gain market dominance. Will ensure brand loyalty. As it can be studied trot the above graph which is based on the responses received from the target market of this study, Coke and Pepsi have a neck to neck competition with Coke leading as compared to the other companies including Pepsi. Thus the main need of this study is for Pepsi to analyze ways in which it could replace Coke to e the market dominator in Pun.It must focus on the branding, pricing and packaging parameters mainly in gear up to improve or introduce newer products into the market and that is exactly the kind of information this study would provide the firm with. Scope of the Study Scope of the study includes- Parameters such as competitor analysis, branding and packaging analysis. It focuses on carbonated soft drinks. Does not include water and alcoholic beverages. Limited to the city of Pun. Research conducted of behalf of Pepsi. Includes bottled as well as can soft drinks.Limited to age group of about fifteen to forty cardinal years. Included . Methods of Data Collection There are two methods of data collection- 1. principal(a) 2. Secondary Primary Both males and females Data was collected through the use of questionnaire. First hand information was made open by distributing questionnaires to 50 people in the target market. Secondary It refers to collection of data that already exists and is within reach of everyone else as well. For the purpose of this study secondary data methods such as the internet and diverse articles were used. Statistical Tools UBar Graph Pie Charts Questionn aire Company Profile Pepsi is a product of the company PepsiCo that is an American multinational company that has its base in New York. It was founded in 1965, after the merger of Pepsi-Cola Company and Frito Lay. The CEO of the firm is a dynamic Indian lady named Indri Garnishments Annoy, who has held her position since 2006. PepsiCo owns various firms, namely- Frito Lay Tropical Quaker Oats transshipment center Various products introduced include Diet Pepsi Lipton Ice Tea 7 up Mountain Dew Miranda Lays Doris These are a few products amongst many others.