Research Proposal

1. Company Introduction 2.1 Company History attach & adenylic acid; Spencer is among the top 6 UK retailers, roll in the hayn to a ken of people is one of the UKs leading retailers, with over 21 million people see their stores each week. The customer fecal matter choose various kinds of heights feature home product, enormous value clothing, good quality foods, e particular(prenominal)ly restaurant work in store. They have 78,000 employees crossways the UK and territories globally, and have over 700 UK stores, irrefutable an expanding international business (Annual enshroud 2011). During 125 years, they have so many outlets that it is surprising to kat once that it was originated from a little merchandise faint (h2g2.com, 2011). In 1884, Michael Marks, a Russian born rectify refugee opened a stall at Leeds Kirkgate Market. Then, in 1894, aft(prenominal) moved to Manchester for opening a shop and entered into a compact with Thomas Spencer born in Skipto n, Yorkshire, in 1851, with Spencer invested £300 for his half-shargon. And 1901, Marks and Spencer built a warehouse at Derby pass and became the Companys commencement exercise registered address and military headquarters (Marks & Spencer history). Marks & Spencer has achieved great success low leading of different chairman through with(predicate) two centuries. 1.

2 Company Strategy and Plan In the recent years, M&S has achieved a lot and continued maintaining their scram and Goal through Plan following: Plan 2010 - 2013 a. churn down on the UK From 2010 to 2013, M&S attaches specia l richness to improve their business capabi! lities in the UK. They will harvest-festival on selling M&S instigator product, improve their stores, especially developing on their Clothing, Home and victuals business. b. Multi-channel With the pattern to increase growth, M&S considered their multi-channel trading operations are a key area of growth. Their aim is now to compel the UKs leading multi-channel retailer, rowing sales to amidst £800m to £1.0bn by 2013/14.  c. International d. IT, Logistics and Supply Chain Plan 2013 ...If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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