Monster Energy Drink Target Audience and Company Objectives Essay

Consumer Behavior hellion heartiness Target Market Because the thrust boozing is still part of a new and developing industry, the goose egg drink address commercialise is unalike than in some of the another(prenominal) beverage industries. hellion goose egg drinks film become a real popular, hip part of society, but the market at which they atomic number 18 aimed is not as wide and expansive, or diverse, as some might think. Early in zip drink history, when they were commencement being s sexagenarian in the United States, athletes were the primary consumers.This shows that even ab initio muscularity drinks were directed at a select crowd, a meeting of people with ad hoc interests. Although the consumer base for verve drinks has straightway expanded beyond that of simply athletes, the target market is still lots particular than in other industries. When thinking about the pushing drink target market, it is chief(prenominal) to consider who is most receptive to the purported effects of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, untried people atomic number 18 especially vulnerable to persistent exhaustion and light energy.This group of people, more specifically male teenagers and people in their 20s, ar also most likely to believe in the veracity of the energy drinks claims. As a result, the majority of energy drinks are developed for and denote to this younger generation. In addition to focusing on a specific age group, many energy drink companies are even more exclusive in their merchandising efforts, gearing their products and advertising to appeal to very specialized groups, much(prenominal) as gamers, extreme sports enthusiasts, and the hip-hop crowd. The effects of this tension on such a target market can be seen in the advertising campaigns of the energy drinks.Many of the names of the beverages, such as Monster LoCarb appeal to these specific consumers and the marketing strategies that revolve almost sponsoring customary events or celebrity endorsements reflect this focus. The design and packaging of many energy drinks also relates to the target market. Although the energy drink industry currently caters to a very specific target market, as it continues to grow and develop, it is likely that marketing efforts and the focus consumer base will be more diverse and expansive.The Monster Energy Drink, distributed by Monster Beverages Co., uses concentrated targeting as a marketing strategy. Strong promotion strategies including product hand-outs by young attractive vendors in powerful trucks blasting music are common ways The phoner promotes in cities. The Company also uses Ricky Carmichael, a motocross legend, to endorse their products. 40 base posters are used to target motocross fans which are a major target market for Monster Beverages Co. (Murr, 2006). Other effective advertisements include using spunky-pitched contrast, recogniza ble posters in retail stores and high energy, adrenaline rushed TV ads.Advantages of concentrated marketing include concentration of resources, better meeting the involve of the target audience, and strong positioning. Disadvantages include segments being too small or changing, and large competitors such as red bull to more in effect market to niche. According to Rodney Sacks, CEO, the target audience is 18 25 year old males (Murr, 2006). This market is focused on a product which crackings an energy boost, so any audience that is involved in sports, or high endurance activity is a clear target.The green claw mark resemble adrenaline, power, and testosterone, accompanying its motto, unleash the monster within. High schools and colleges are clear niches for these high energy markets. The demographics for the target market for Monster energy drink are Major Cities 18-25 year olds Males Athletes/ High endurance activities Income ? affectionateness class According to the 2000 censu s, there are approximately 10 jillion males who fall under Sacks audience of 18 25 year old males. But I believe the target market is expanding to be much wider than that including women and older men.Judging by the effectiveness of free handout promotions in hot locations such as South beach, Florida, I see a target market of males and females ages 12 35. According to the census this number is around 80 million (US Census Bureau, 2007). Hansens Monster Energy drinks offer giant doses of caffeine and sugar in big black cans modify with neon-colored claw marks. The scary packaging, plus a bevy of extreme-sports sponsorships, positions Monster as an edgy alternative to expiration Bull in the fast-growing, $2 one thousand million a year energy-drink market.Monsters slogan Unleash the beast. Monster has certainly energized Hansen. The company has seen its sales more than double since it introduced the brand in April, 2002. Last year, Hansen earned $20 million on sales of $ clxx x million, up from just $3 million of pay on sales of $80 million in 2001. Sales nearly doubled, while profits quadrupled, in this years first quarter. Those results helped Hansen earn the No. 26 spot on BusinessWeeks annual ranking of Hot harvesting Companies. Monster Objectives Hansen has jolted the Monster brand with a dose of insurrectionist marketing.Teams of Monster ambassadors give out samples of the product at concerts, beach parties, and other events. The company also sponsors motocross, surfing, and skateboarding competitions. Hansen representatives in black Monster vans add-on the companys network of 300 independent distributors by aggregation store displays and restocking specially designed racks in convenience store coolers. Hansen now owns an 18% share of the energy-drink year, according to the trade publication _Beverage Digest_.While florid Bull remains the leader with nearly half of the market, Hansens energy-drink sales increased 162% last year more than th ree times Red Bulls growth rate. A small subset of consumers is going light over these drinks, says Beverage Digest editor and publisher John Sicher. Hansen is in truth riding a tiger. Its a jungle out there, though. Coca-Cola Co. (**KO**(.. /javascript%20void%20showTicker(KO)) ) is promoting its new Full Throttle energy drink.PepsiCo Inc. (**PFE**(../javascript%20void%20showTicker(PFE)) ) is marketing energy drinks under its SoBe and Mountain Dew brands. And independent entrepreneurs have elbowed their way in with products such as Rockstar and FUZE Mega Energy. Every month we pick up a new product or two, says George Kalil, who runs an independent bottling company in Tucson. Sacks estimates that the energy-drink category is growing 50% a year and that theres live in the market for everybody. These are the new soft drinks of the world, he declares. Sacks and Schlosberg are fending off the attack by diversifying.Theyve launched Joker, an energy drink sold merely in Circle K conv enience stores, and Rumba, a caffeine-laced juice drink designed to be a morning pick-me-up. And they introduced Monster Assault, which comes in a black-and-gray camouflage can that saysDeclare war on the ordinary Its a slogan that could describe the juiced-up strategy of this formerly sleepy beverage player. It is plain that Monster has become a major player in the energy beverage market. We hope to be the number one choice of energy drinks among consumers.

Good Writing Essay

You know it when you happen upon it. It is non that hard to tell whether a cull of authorship is unafraid or bad, you just adopt to read it. And it is pretty significant to be able to discern the difference, if you ask me. But things get more contest if you have to explain why it is ethical. You might be called upon to write a report at school or you may fancy communicating your ideas online via a blog. And, of course, a well written CV with no spell or grammatical mistakes is essential if you want a new job. physical composition skills argon an important part of communication and they have to be developed, since it is use in many areas of our daily life.Good writing allows you to communicate your marrow with clarity and ease to a far larger audience than by face-to-face or telephone conversations. If you want to write well read, read, and then(prenominal) read some more. Read great writing. Read bad writing. regulate to know the difference. Note for simplicity of styl e noun, verb, object noun, verb, object. It worked for Hemingway, who often say that his ultimate goal was to create the perfect sentence. Read some Hemingway, and non just his novels, just now some of his early newspaper writing. Theres never been better news and feature writing, ever.When you read the works of these and early(a) fine writers, notice the simplicity of their language and how they vary their sentence building and length. Some sentences number two or three nomenclature others movement an entire paragraph. There are countless tips on writing well, but I leave you with this one read first, then write. Bill reed instrument Therefore, you look at to take into account the next steps to produce good writing (in no particular order) 1. Clarity and focus in good writing, e actuallything requires sense and readers dont get lost or have to reread passages to figure out whats going on.Focused writing sticks with the plot or core idea without running off on too many tan gents. 2. Organization a well-organized bite of writing is not barely clear, its presented in a way that is logical and esthetically pleasing. You can tell non-linear stories or place your thesis at the wind up of an essay and get apart with it as long as your scenes or ideas are well ordered. 3. Ideas and themes is the topic of your paper relevant? Does your story flow complete with themes? Can the reader visualize your poem? For a piece of writing to be considered well crafted, it has to contain clearly identifiable ideas and themes.4. voice this is what sets you apart from all other writers. Its your unique way of stringing war crys together, formulating ideas, and relating scenes or images to the reader. 5. Language (word choice) we writers can never underestimate or belong to appreciate our virtually valuable tools words. Good writing includes smart word choices and well-crafted sentences. 6. Grammar and style many writers would wish this one away, but for a piece of writing to be considered good (let alone great), it has to be the rules of grammar (and violate those rules only when theres a good reason).Style is also important in ensuring that a piece of writing is clear and consistent. Make trustworthy you keep a grammar book and style guide handy. 7. Credibility or believability nothing says bad writing like getting the facts ill-use or misrepresenting oneself. In fiction, the story must be believable (even if its impossible), and in nonfiction, accurate research can make or break a writer. 8. Thought-provoking or emotionally inspiring perhaps the most important quality of good writing is how the reader responds to it. Does she come away with a fresh perspective and new ideas?Does he close the penetrate with tears in his eyes or a sense of supremacy? How readers react to your work will fully determine your success as a writer. 9. Sentence Fluency that is smooth and expressive Fluent sentences are easy to understand and fun to read with expression. 10. Use transitional expressions to dish readers understand where your message is going. Common transitional expressions include therefore, consequently, however, then, first, next, and although. To have a good writing not only is necessary to not make mistakes, but to follow some steps to enrich the work.And to achieve that, you need to have qualities in terms of patience and organization. In other words, a good writing is a complicated process that takes time. But if you follow the guidelines that are set out it will be easy and successful. For that reason, is very important to practice writing. 1 .Peha, Steve. Looking for Quality in pupil constitution. Teaching That Makes Sense. 2003 . 2 . Writing Skills. SkillsYouNeed. 2012 . 3 . Reed, Bill. Developing Good Writing Skills. Academic Tips. 2008 . 4 . Donovan, Melissa. Eight Characteristics of Good Writing. Writing Forward. 2012 .

Yoga Meditation Experience

Home Meditation Assignment At the beginning of the semester I did non really subsist what I potentially could take away from this class, or, in particular, the meditation I was assigned to do at home. My mother does Yoga as well and she always keeps telling me how honest it is for both your body and your intellect personally, I am not really the type of individual that believes in the full of life effects religious philosophies cornerstone have on ones life.However, I am always willing to friendship nearthing new and so I decided to engage myself in the practice of Yoga. I chose to do the minginess Kriya this mediation technique mostly focuses on empowering mind and body through with(predicate) the practice of controlled breathing. A controlled breath can be extremely beneficial to overcome various obstacles in ones daily life this is the reason wherefore I chose the Concentration Kriya as my meditation technique since I usually have struggles developing a calm, constant , and controlled breath.I sacrificed 5 minutes of my time in the morning to go through the cycle my intent was to do it in advance the real day had begun since I hoped to go ore relaxed and focused into classes and practice. Within the kickoff two weeks, I did not really notice any diverseness after I had meditated I actually felt pretty unhandy sitting on the floor of my room all by myself doing those clunky breathing techniques. However, this feeling went away after some time I come back you have to get used to it before you get more(prenominal) than comfortable in its practice.Further, during the third week, I could definitely feel some changes coming up I did not only breathe more concentrated but I also felt more loosened up and relaxed. I started to manage the imbalances of my daily life better in relation to that, I also started to notice a more vital and well-being daily experience. Eventually, I think it also affected my public presentation in soccer practices and games since my mind was more focused and, on a physical level, the increased oxygen supported the complying parts of the body.Eventually, there were mornings when I was not really motivated though, I reminded myself of the benefits I had experienced through meditation and found yself again. I think one has to come unwrap his comfort zone to do it since one Just has to invest 5 minutes of his or her day. However, I do not really know if I will continue meditating every morning I am usually not a person that is that disciplined to follow a certain routine. Yet, I can still see myself meditating in the forthcoming to overcome difficult challenges or parts of my life.Looking back on the flipper weeks I spent meditating I can fairly say that it is totally worth it to spend that little time and effort n ground of the possible ways it can affect ones lifestyle. I still think that some religious philosophies and practices are sort of questionable, but Yoga and its meditation technique s can definitely have a positive effect on ones life. Hence, I would not only recommend it to friends and individuals that are striving for a renewing in their body, mind and inmost consciousness, but also to individuals who want to experience something new as I did.

Haveloche corporation Essay

Haveloche Corporation is a research and development company, which translates into discontinuous cash flows over quantify. There are times when genius ideas hold in lots of cash flow for the company. However, there are likewise times where those genius ideas are shelved because no one has an interest in that patent. The ever changing cash flows prove to be difficult for conclusiveness making, especially when it comes to whether the company should give back to its investors or non. Haveloche is constantly set about with the predicament of deciding what dividend policy is best for the organization and the investors.The companys CEO listed the stock prices and dividends for us to look at. There are 3 theories of investor preference for dividend versus slap-up gains (1) Dividend Irrelevance opening or Modigliani Miller (2) Bird-in-the-hand Theory (3) assess Preference Theory. According to Modigliani Miller (MM), the dividend policy has non subject on the stock price of the fi rm or the cost of capital. This system states that investors reinvest the dividends back into the firm and the firms value is only establish on the income produced from its assets, and not the dividends and retained earnings.According to the second theory, the Bird-in-the-hand theory, dividends are cognise and stable and capital gains are un bedn and uncertain. The dividend is less risky than capital gains. The risk of the firms cash flows in the long point is determined by the dividend payout policy according to this theory. According to the third theory, Tax Preference Theory, capital gains are preferred over dividends. Due to time value of money, a dollar paid in the future on taxes has a lower cost than a dollar paid on taxes in the present.Capital gains typically have better tax advantages than dividends, which is why some investors prefer to invest in companies that minimize dividends. Based on the scatter plot, I would have to say that Haveloche has chosen a compartmental isation of these different theories over the classs since they have been paying dividends. When the company postulate to reinvest the money back into the company, they dividend was lowered. When the company had plenty of extra cash lie around, the dividend payout increased. Haveloche has been paying a dividend since its initial IPO, but those dividends vary from year to year. one and only(a) could argue that the dividend is guaranteed each year found on history, but the investor does not have a clue as to how what that dividend will be base off. Moreover, if you take a look at the stock price from year to year, it widely fluctuate up and down. Investors in this do not know from year to year if the companys patents are going to go it rich or if they are just going to be shelved. It being an R&D company, it is a risky company, which investors know prior to pickings the plunge with investing their hard earned money. Haveloches duty is based on the unknown of whether the patents will be useful to electronics companies.The company may come up with something that it deems the next big thing, but it may not find a company that wants to use it. Investors in Haveloche are not in it specifically for the dividends. Investors are hoping for heavy payouts if Haveloche makes it big. The company needs to do more research and look into which dividend policies are working for the other lowly RD companies that work on patent projects. With more nurture and results, Haveloche would be able to make a more intelligent business decision about which dividend policy it should choose.

Play a View from the Bridge Essay

This bring a View from the dyad raises many complex issues. Like the fact, that Beatrices cousins maybe found by by the immigration services and the fact that Eddie is overprotective over Catharine except Beatrice wants her to grow up. In addition, the way Eddie objects to Rodolphos appearance and manner. The biggest problem Beatrice has is that at that place seems to be no fancy in there sex brio no more. She feels that there is no sex life.It becomes clear from the real ancestor that Eddie has worries ab divulge his wifes visitors from Italy. He fears that Catharine maybe putting her ego out too much for her guests which maybe be a small(a) true. The reader can tell he has these concerns when eddies saysBeatrice, all Im unhinged about is you got such a heart that Ill peculiarity up on the floor with you and theyll be in our bed affect One Pg 8This statement shows that he is not just maladjusted about his own well being he in like manner worried that his wife maybe to kind to notice when people are taken advantage of her.Beside that, he is worried about his reputation in his local anesthetic community. He wishes to be seen as a local hero just about his community, but I think as soon as he realized that his new guests maybe a threat to reputation for ii reasons. The first being that Rudolph is courting Catharine and Eddie feels that inappropriate because in courting Catharine, Rudolph is skeleton the wrong kind of attention to himself. This worries Eddie that the immigration may find them out and arrest him. Therefore loosing his reputation as the rock in the community.The opposite worry on eddies mind is that Catharine is growing up to fast and is very overprotective over her. In every social occasion, she does, he is always protesting and making things knockout an example of this is when he asked her why she was all dressed up and where she is going. In addition, he shows his overprotective nature when Rodolpho decides that he has sexu al feelings towards Catharine. He was doing everything in his power to prevent there wedding or there rise of there relationship. He made arguments.For example in act unrivalled tried to teach Rodolpho how to box just to pick a labour with him. He even went to extremes and kissed him to prove that Rodolpho was gay. As if that was not enough he also kissed Catharine, which showed his love and caring nature towards her, but it may also show that he may have more sexual feelings than a parental love for her.Eddie is a very old-fashioned man he believes that men should dress and act in a certain manner. To Eddie Rodolpho does not act in that manner. Eddie has his own supposition that Rudolph is a homosexual. Tries to prove his theory many times. Every time failing to prove his site. Much to his perplexity in the end, it provoked him to try to stab Rudolph and Marco.The biggest problem is that the romance amongst Beatrice and Eddie do not have that much romance in there life. In t he beginning of the play there is barley any romance amongst the two by the end the pair have no love for each other at all. The main wedge between them is Catharine. She has become a wedge between them because Eddie through out the play developing feelings for Catharine romantic and otherwise. Making Eddie grow ever more long-distance from Beatrice. This probably made Beatrice feel unwanted and a little slit jealous. She had hostile feeling toward Eddie when the hostile feeling should be towards Catharine.The only thing she had to say to Catharine is that she has to grow up. Whereas when she confronted Eddie about it, he just shrugged it off with its complicated. This statement may have made Beatrice feel only if and unwanted.In conclusion Eddie drove him self to a state of rage and drove his family to a point of hatred. He has forced his family to despise him. To the point of wanting to cause him, harm. Even though the main two women in his life still love, him they may feel over protected and to controlled.

Interview with a Doctor

The reliable American health care placement and its employments The call into question is with Dr. tail end Tomas who is a surgeon in New Jersey. Dr. Tomas has been practicing medication for all over 20 years so he has a lot of experience in the health check field. Dr. Tomas deals with plenty of populate who are from the middle and press down class. Those people are so concerned about the courts of the health care bills and they piddle a lot of trouble handling these monetary value.. The healthcare discsion should similarly be seen from a doctors perspective and that is why this interview is valuable Dr.Tomas has likewise a lot of knowledge about the administration of the healthcare frame in the linked States. He has a personal view of the Patient Protection and Affordable Care Act which is some some other term for Obama care. 1- What is your view of current American healthcare dust? The current American healthcare system has a major(ip) problem which is the c ost. The cost for the American healthcare system is 2. 5 jillion dollars per year which is oft higher than any other industrialized state of matter in the world. The health check expenses on every citizen are $7,960.Other industrialized countries spent average of $3,233 p.a. per person which is more lower and these people from other countries ride more medical valuable care. 41 percent of working Americans have problem with paying their medical bills. Taxpayers enduret receive the service that they really pay for and a lot of people go easily bring out because they cant afford to pay their medical bills. The American political sympathies suppresss 46 percent of these expenses and that is one of the reasons why we are in a huge debt and it is another factor for the major economic crisis in the join States. -what are the current major problems with the current American healthcare system? I bring forward there are as well as many regulations in the current American healt h care system. There are also a lot of politicians and lawyer that get involved in the medical field. When these factors get involved, the insurance cost get higher and the medical expenses break down very expensive. Practicing medicine is not pleasurable to me personally anymore because I am afraid to get sued and lose my insurance. All these outer factors that get involved in our field make practicing the profession of medicine much tougher for doctors. -Do you think defensive medicine is good or bad for the American healthcare system? In the United States we have a major problem with regulations that are involved in the medical field. In the United States, doctors have to do a lot of tests and plenty of consultations with other physicians onwards performing any exploit. The reason for that is because the doctors are afraid of the lawsuits that could cause them losing their insurance or even their license. American doctors follow the defensive medicine by doing a lot of unnece ssary tests that significantly increase the costs of healthcare.In other countries where there are not too many regulations in the medical field, doctors in other countries do the operations with the aforementioned(prenominal) outcomes only in much lower costs. This is obviously an issue and it has its advantages and its disadvantages but the American defensive medicine system is much safer and the foreign medicine system is much cheaper. 4-Do you think that Obama care will lower the costs for the current healthcare system? I dont think so because when government gets involved in any filed, the cost unremarkably get much higher.Obama care will cost $1. 165 trillion dollars over the next ten years. The government hasnt been very fortunate with Medicare or Medicaid which proves my point. The healthcare should stay as a private business that is managed by private healthcare companies. If the government takes over the healthcare system, the country will spend a massive amount of mone y and the timber of the care will be lowered significantly. 5-Do you think that Americans could have a better healthcare system if they follow the socialized healthcare system of Canada and Europe?And what are your solutions for the problems that we have with our healthcare system. I have been to Canada and Europe. I also have a lot of friends who are physicians in these countries. They dont like what they have there. Patients could wait six months to get an operation in Canada. There are risings costs of medications in Canada and Europe. Those increasing of the cost of the medications make it harder for people to get a good care infra the socialized healthcare system. A lot of Europeans countries are going crack eventually and the socialized healthcare system is one of the reasons of that.The solution to our healthcare problem is not going backwards by following a socialized healthcare system. The solution comes with creating more competition between healthcare companies that ta ke advantage of the American people. Even though we had a box in the last few years, the profit of the insurance companies has been increased by 56 percent. Creating the competition between those insurance companies will definitely lower the costs and the medical bills that have been a heavy weight over the shoulders of the American pope.The healthcare discussion is very important because unlike get wind cars or fancy clothes, everybody needs to have healthcare. Plenty of Americans are misfortunate every day because they dont have the money to cover the expenses of their medical bills. People go bankrupt because of these expensive costs and that is exalted in any other industrialized country. The reason why the cost is too expensive in this country is because there are too many regulations, politics, lobbyists, lawyers and un mediumness in our healthcare system.Obamacare could be another misfortune for our healthcare system because it is going to raise the costs of the healthca re system and our economy is already in a very bad shape. The some practical solution to our healthcare system is to create a fair competition between healthcare companies which will significantly lower the costs of the current healthcare system. If I have a second mishap to do a second interview, I will also discus the medicine field with the person that I am having interview with because the egress is very interesting.

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Essay

1. What is the decision-making process for Metabical? Who is involved?Metabical needfully to decide whom to sell and what means to use in order to polish off this group successfully. This decision has to be taken by Printup and her trade placeing team. The butt joint market should be identified first of all, the segmentation of the market needfully to be done in order to analyze which segment of the market would be more attracted by this product. Besides surveyed people, physicians play a actually important role.2. How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal organize area consumer? Printup should take into consideration the different goals individuals have towards losing weight, since not everyone have the aforesaid(prenominal) reason to pull back weight, some are moved by the health risk and others just to look good. Furthermore, the willingness and ability to pay for the product should be considered to identify th e optimal target market. After the data was studied, the optimal target consumer should be overweight women (25 to 30), ages 35 to 65, who are college educated since this group takes guardianship more about their health and visit the doctor with frequency.3. How should CSP identify and engagement the differential advantages that Metabical offers to position itself in the marketplace?Since Metabical will be be to have wagerer results than any other product in the market along with less dangerous side effects, it will be easier to be differentiated from its competitors. It needs to be positioned as a quality product, endorse up by the FDA. Then it would be perceived as a luxury type of product that will help individuals who struggle to lose weight to feel and look better. For a successful communication strategy, CSP has to focussing on the individual and the physician, for the first group, a celebrity spokesperson should be used since they have power over the audience for being cognize and trusted. Furthermore, the message should highlight the importance of being healthy and having a better life.

AirAsia Consumer Behaviour Essay

1.0. IntroductionAIRASIAAirAsia is a Malaysian high society, that introduced the Low Cost Carrier assistant to the domestic market and in conclusion the Asian field. Currently AirAsia isthe leader in this market segment. Before it be nonpluss the AirAsia that we both k outright today, AirAsia was a poorly performed company owned by a government-link company (GLC) in Malaysia, DRB-HICOM. In 2001, it was sold to the current owner, Tony Fernandes and its TuneAir company, for a rundown of only RM1.00 or approximately US$0.30, to go farher with its accumulated debt of RM40 eyeshadeinal (AirAsia, 2008). Within two years, Tony Fernandes exceeds anyones expectations, and turned AirAsia to a profit reservation company. By the third year it was listed in the Kuala Lumpur bourse with outstanding IPO (initial reality Offer) of RM717.4 million (AirAsia, 2008).In 2006, the AirAsia was put acrossn the use of LCCT terminal in Malaysia, because its passenger load subscribe expanded to s uch a capacity. This assignment impart describe how AirAsia, managed to become the company it is today, started with a fleet of only 1 distri providedecraft in 2001, to a fleet of 72 line of reasoningcrafts, flies over 61 domestic and 108 international addresss, and operates over 400 flights daily from hubs located not only in Malaysia, but alike Thailand and Indonesia, and launched AirAsia X for longer scuff flights with its wide-body aircrafts, by the eyes of Consumer Behaviour, from psychological drivers, sociological drivers and consumer finis making butt.2.0. psychological Drivers of consumer demeanorThere are psychological drivers that cliquetle the consumers behaviour. They are motivation, perception, learning, value, beliefs and attitudes, and lifestyle, are useful for intrepeting the consumers buying process and channelize the companys selling efforts.2.1. Motivation.Motivation is the energizing force that causes air that satisfies a need. The needs are hier archical, from the basic of it and high.2.1.1. Hierarchy of NeedsFrom this Mas littles Hierarchy of Needs, in the lead AirAsia, air extend is gener wholey con locatingred in the higher hierarcy of needs, esteem, where whatever tribe int termination to show others their ability to travel by air, and visit destinatations that others burn downt. This is what AirAsia realized, they lay downd the tagline instantly everyone send a manner disappear, hence creating the awarenes to the concourse, and also created the motivation that now air travel is no longerconsidered in the esteem hierarchy of needs, people behind travel just to meet their Love/Belonging needs, whether people travel to seek the ones they love, friends or family, or they travel to please those loved ones, such as holiday destinations, by air.2.1.2. Means-end chain.Means-end chain follow a cartridge clip-honered approach for thinking about motivational issues. The central premise that objects confuse value o nly because they produce preferable consequences or enable one to avoid ostracize consequences is at the subject matter of most modern conceptualizations of motivation (Atkinson, 1964, Lewin, 1951, Tolman 1959).The above chain shows that at the end of the day, a consumer who grease ones palms AirAsia as way of their air travel, will have excess money to save or to spend on something else in their travel or holiday.The ad above, shows that because of the AirAsias cheap price of air ticket to London, consumers get to spend their money on something else, like shopping and visiting heritages places in London. AirAsia selling people created the motivation of a desirable consequences if consumer corrupt their advantage2.2. Perception.Perception is the process of assembling sensations into a useable mental imitation of the world,..perception creates faces, melodies, works of art, illusions out of the raw material of sensation (Coon, 1983) or to summarize, is the process by which physical sensations are selected, organised and interpreted. Individuals with the same need faculty not buy or choose connatural products or run due to the difference in perception.From the perceptual process model above (Solomon, 2006), AirAsia succeded in creating stimulations and attentions, and try to generalized the perception of people that now everyone open fire fly. Obviously they stimulate the sights start-off, by exploitation the same tagline in every ads, media and online and billboards. Thus, consumers repute this training, which military issues when they want to purchase an air duct ticket, AirAsia is the first choice comes to mind.2.3. instructionLearning is the process by which relatively permanent changes occur in behavioural potential as a result of experience (Anderson, 1995). AirAsias marketing people understand consumers learning process touch their decision making.2.3.1. Behavioural Learning.Repeated pictorial matter to an experience will result in the process of developing an automatic response to that particular situation. In the AirAsia case, the company is toilsome to develop that automatic response is choosing AirAsia as their airline, everytime a client wants to buy an airline ticket. e.g As AirAsia owns by Tune companying who also owns the Hotel chain of Tune Hotel, the company able to sell air tickets together with hotel fares, resulted in cheaper and convenient way to travel. Customers intentional that with the website, they can purchased the air ticket together with hotel. This resulted in repeated behaviour of buy AirAsia ticket, as the customer find it to a greater extent convenient.2.3.2. Cognitive Learning.AirAsia is trying to distinguish connections between the two ideas of purchasing airline ticket together with the hotel. nevertheless now, as the customers uses the AirAsia website to purchase the air ticket, they can also choose a wider range of hotel choices, not just the AirAsias own Tune Hotel C hain. AirAsia through their website now also act as an agent, where customer, as theyre saving money by buying airasias ticket, have the options to spend much whether to indulge in more luxurious way of staying, by choosing more luxurious hotels that now available in the companys website.The above screenshot of airasias website shows that cosumers can purchase airticket and hotel vouchers at the same time.2.3.3. Brand Loyalty. whiz of the way of doing applicating learning principles by AirAsia is introducing their reward programs to AirAsias customers, thither are the frequent flyer miles, or free ticket, or holiday vouchers to give away to its customers. These things reinforce their behaviour and build sucker loyalty toward AirAsia itself. AirAsia is trying to educate the people, they themselves become the catalyst of the learning process.The outcome of learning is memory. By putting inputs and information out there, now everyone can fly, fifty-fifty the people who are not in n eeds of air travel, learned that there is now a cheap way to fly. Hence, this information is recover from memory when these consumers are in need of air travel, and choose AirAsia.2.4. Beliefs and Attitudes.Beliefs and attitudes turn of stock-stillts an essential role in influencing the buying decisions of consumers. No matter how good enough the service is, but if the consumer feels it is useless, he/she would never purchase it.From the attitude-towards-the-ad models, AirAsia, creates such an exposure to ads for consumers, with the same theme of red and washrag, in their billboards ads, websites look, magazine and publishers ads, thus modify the beliefs towards the AirAsia brand.Constant exposure to these ads and commercials, with red and white coloured themed, create the attitude of choosing AirAsia, when the time is come for consumer to make a choice.2.5. Lifestyle.A somebodys activities, interests and opinions, often resulted in that particular persons lifestyle. The tech nology nowadays created a new lifestyle in peoples life. Internet and smartphones is becoming more and more primary(prenominal) to people. AirAsia recognized this, beside website as their purchasing portal, now people also can purchase air ticket and hotel voucher as well through their smartphones, by creating application for smartphones plattforms such as iOS and android.3.0. Sociological Drivers of consumer behaviour3.1. Personal Influence.Personal influences resulted from the interaction between one individual and others. These influences can also come from opinion leaders, where one individual can sustain certain infulence over other people. e.g., in a working environment, when a manager decided to use AirAsia, even for his/her personal travel, his/her subordinances will be influenced to do the samething.3.2. Reference Groups.When a certain individual looks to a theme of people, as a basis of self-appraisal or as a source for personal standards, these group of people can be c onsidered as Reference groups. Marketers must understand how groups influence individual behaviour, how group influences quit accross products and brands, how to use group influences to develop effective strategies. Recognizing these groups can help the marketing people of AirAsia for their marketing strategies. There are three types of reference groups to create a difference in marketing implications3.2.1. Membership group.A social rank group is where an individual is actually belong to.3.2.2. Aspiration group.An aspiration group is a group where an individual want to be indentified to.3.2.3. Dissociative group.A dissociative group is a group where one individual wants to get a distance to, because of differences in values or behaviour.3.3. The Family.Differential influence of family members can affect the pruchasing decisions. AirAsia recognized this by introducing one credit card for all transactions in their home website. In asian region, in a family, decision usually carried out by the head of the family (the father), or the one who is providing for the whole family. Thus, even where a situation like a joint decision making is arised, the father who has the biggest income usually make the decision. In their website, a father, can create a user style, which already taked with all the credit cards data. In this case, any family member who wants to purchase air ticket can substantially use their husbands/fathers username.3.4. Social Class.Social class is a relatively permanent, homogeneous divisions in a society into which people sharing equivalent values, interests, and behaviour are grouped. The determinant of social class usually include occupation, source of income and education. AirAsias marketing strategies and advertizement spotted these social classes in society, especially the middle-class. Therise of middle-class economy in asia pacific region created more value-oriented consumer, where value for money is important. Co-workers, students even housewives group can now easily travel and spend holiday together.3.5. CultureCulture refers to the set of values, ideas and attitudes that are accepted by a homogeneous group of people and transmitted to the next generation. The South East Asian region, where AirAsia is based, is translated to a maturement market. By studying the buying patterns of these people, AirAsia can focused their marketing strategies. These festering market in South East Asia, which also recognized by the growing economies, means more and more people have an scanty disposable income. The South East Asian people are easily affected by others. A trend is easily formed, if a group of workers, families or students are using AirAsia to travel and explore new places and overlap their experiences through social media, it can easily influence other similar groups in the society to do the same thing.4.0. Consumer Decision Making process.4.1. conundrum recognition.First stage of the consumer decision making pro cess is the problem recognition. At this stage, a consumer is perceiving a need. In AirAsias case, is the need to travel. In some AirAsias advertisement, the marketing people shows a numerous travel destination, with separately separate own picture, and shows how cheap it is now to get to those places by using AirAsia as their airline. Hence, it is underlining the need of the people. This relates to marketing salmagundi, of PRODUCT, PRICE and PLACE. For PRODUCT and PRICE, no airlines before airasia can provide this low fare of airtickets. As for PLACE, airasia provides more destination regionally than any other airlines and also have new gross revenue office in major cities not just in Malaysia, but also Indonesia and the Phillippines. Another thing, the internet booking, how airasia manage to save consumers time in purchasing of airticket, people can now buy their airtickets online, or even from their smartphones.The ad shows how cheap it is to travel to Paris. The need to travel ,especially overseas, mayhap as honeymoon, is already there, but now AirAsia, with these commercials all over the place, is enhancing that need.4.2. culture searchThe information search by the consumers, clarify what options are there available to them. Which airline is the cheapest, which one is the most comfortable, fire free and so on. There are two steps of information search4.2.1. internal Search.Internal search is where one search ones memory, telephone any previous experience or information, in this case, related to air travel. An individual may remember how hard it is to purchase a ticket using a physical store, where the need to be at the travel agent physically and purchased the ticket. In marketing mix, PROMOTION, airasia is going all-out with their now everyone can fly tagline. Consumer can see this tagline everywhere billboards on roadsides, magazines, newspaper, even on news website as pop-up advertisement. Airasia is trying to plant this tagline inside everyones mind, hence, by the time they want to purchase airticket, they straight away remember of airasias now everyone can fly.4.2.2. External Search.Sources for external information are usually friends and family, public sources, and marketer-dominated source. Marketer-dominated sources are where AirAsias marketing police squad excelled at. Their advertising scrappy all over the place and media, their websites are continuously updating with new time-limited promotions, causing people to access it more often. Now, consumers can even subscribe for their newsletter by emails.In relative to marketing mix, airasia provide new PRODUCT/SERVICE. The screenshot above shows AirAsia comes up with hassle free website, with its flash page technology, that shows multiple destinations pictures that always changing in the home page.4.3. Evaluation of alternativesAt this stage, a consumer is evaluating what are the alternatives of choiceshe/she has. The company will always enhancing what are their super iorities over competitors. PRICE is one unequivocal thing why consumer choose AirAsia, theirs will often cheaper than others. Other way doing this is always one step ahead in the technology side of marketing. AirAsia is the first airline that providing online purchasing through the internet. Now, where other low- approach airline also have the same feature on their website, AirAsia have come up with smartphone application. This application can be downloaded to a consumers smartphone, and he/she can easily make flight queries or purchasing ticket(s) or even buying hotel voucher, just by using his/her smartphone.4.4. secure decisionAt this stage, consumer are making their decision in which airline service to choose. AirAsias marketing people understand at the previous stages of CDP, they have excelled. Hence, at this stage, their marketing mix, PRODUCT, PRICE, PROMOTION and PLACE of AirAsia have succesfully target the consumer and guiding them into purchasing their service.4.5. Post purchase behaviourAt this stage, the consumer compares the service they purchased with expectations and is either satisfied of dissastified. Expentancy disconfirmation with achievement approach (Oliver, 1997) and the balancing paradigm (Fournier and Mick, 1999) are two current theories of consumer satisfaction. felicity more likely to lead to repeat purchase/loyalty and constructive Word of Mouth (WOM). Dissatisfaction more likely to lead to brand switching, complaints and negative word of mouth (WOM). In AirAsias case, they try to minimize the consumers expectations as low as possible.The two pictures above are the screenshot of airasia website when consumer purchasing airticket. It clearly shows that passengers will not get in-flight refreshment, no complimentary luggage, no choice of seats, unless they purchase all of these things in the website. By doing this, AirAsia managed to get their customers expectations as low as possible, beacuse they dont betoken other than the ser vice that you, as a customer, already purchased online.5.0. ConclusionAirasia has established themselves as a profit making company and a succesful low cost carrier that prompted other airlines in the south east asian region to do the same thing. This company build their brand name with their tag line now everyone can fly, telling people that flying is now more affordable and easy. This tagline is also shaping their marketing mix. For their Product, equipment casualty, and Place, airasia clearly introduced a new way of flying by airlines, a cheap and easy one. At Consumer Decision Making process, the Product and Price influenced consumer at the Problem recognizition and Information search step process. With Promotion, they influence the steps of Information search and Purchase decision in the CDP process. Airasia is so aggressive in their promotional activities, by putting their tagline now everyone can fly in every advertisement and commercials.By understanding the psychological drivers and sociological drivers of consumer, airasia have executed its marketing plan briliantly, putting the type of advertisement that suitable. By understanding the Consumer Decision making process, AirAsia provide what kind of values that consumer seeks and asses in the information search, and evaluation of alternatives stages. By the time consumer making their purchase decision and postpurchase behaviour, these values are good enough to make them purchase airasias service and by not giving the consumer high expectations from the first time, the satisfaction rate from consumer is high. The succes story of AirAsia marketing strategies shows how important it is for a brand to understand the psychological drivers, sociological drivers and the decision making process of consumer behaviour.6.0. BibliographyAirAsia.com, 2013. corporal profile. online for sale at Accessed 22 celestial latitude 2013.Cohen, J, B, and Warlop, L. A Motivational office on Means-End Chains. online Availa ble at Accessed 30 declination 2013.Hawkins, D. I., Best, R. J. and Coney, K. A., 2001. Consumer Behaviour grammatical construction market Strategy. 8th ed. raw York Irwin/McGraw-Hill.Lim, Y, K., Mohamed, R., Ariffin, A. and Guan, G, G., 2009. Branding an Airline A brass Study of AirAsia. online Available at Accessed 22 December 2013.Management of Technology, 2009. The AirAsia company strategic managementHow AirAsia can be a leader in the lowest cost carrier in the airplane industry. online Available at Accessed 22 December 2013.MANAGEMENT STUDY GUIDE, 2013. Social factors affecting Consumer Behaviour. online Available at Accessed 25 December 2013.MANAGEMENT STUDY GUIDE, 2013. Psychological factors affecting Consumer Behaviour. online Available at Accessed 25 December 2013.Onwutalobi and Claret, A., 2008. Understanding Marketing Mix in AirAsia Airline Bhd. online codewit. Available at Accessed 30 December 2013.Sdsu, 2013. how to print notes. online Available at Accessed 25Decem ber 2013.Schiffman, L. G. and Kanuk, L. L., 2000. Consumer Behaviour. 7th ed. New Jersey Prentice-Hall, Inc.The Market, Media, Life., 2013. MARKETING 101 PSYCHOLOGICAL FACTORS OF CONSUMER emptor BEHAVIOUR. online Available at Accessed 25 December 2013.The Market, Media, Life., 2013. MARKETING 101 SOCIAL FACTORS AFFECTING CONSUMER BUYER BEHAVIOUR. online Available at Accessed 25 December 2013.THE TIMES 100, 2013. Marketing mix (Price, Place, Promotion, Product). online Available at Accessed 30 December 2013.USC Marshall, 2008. Consumer Behaviour. online Available at Accessed 25 December 2013.Yaashoda, Y., 2012. AirAsia Berhad Strategic analysis of a leading low cost carrier in the Asian region. online Available at Accessed 22 December 2013.Yeoh, E. and Chan, J, K, L., 2011. Malaysian Low Cost Airlines Key Influencing Factors on Customers Repeat Purchase Intention. online IDOSI Publications. Available at Accessed 22 December 2013.Yuswohady., 2012. Consumer 3000 Revolusi Konsumen Kela s Menengah Indonesia.

Black Men and Public Spaces Essay

In Black Men and Public Spaces Brent Staples reveals his experiences with different individuos in only kind of public areas. Staples talk about how tidy sum stereotype relentless men as a violent and dangerous individuals because of their appearance and the comment of their skin. In the past when melanize men was associated with the word murderer or thieves or rapist or all kind of noisome things mass were afraid on being next to them.When Staples started the story saying My stolon victim was a woman and he specify (white) make it seems comparable he wasnt the victim of this woman when he follows saying after(prenominal) a few more glimpses, she picked up her pace and was soon tally in earnest. What the fabricator is doing is letting know that lot shouldnt articulate because of the others appearances. In the whole story Staples is leaving the clear concept of people will always see unforgiving men as a threat because of his race.The sad part is that the narrator is no t saying that this rule dour time ago is just like a decennary ago when he mention about studying at the University of dough and then moved to New York. It make it seems that no subject when or where black men being dangerous or being problematical in criminal coiffeivity does not leave the worlds general schema, people still see black men colligate to the word dangerous.The title is ironic because public space is supposedly addressable to everyone but, socially speaking, that does not appear to be that way for black men, withal in todays society.Staples demonstrates his struggle for acceptances from people whom are scare of him. He goes on to say that he now takes precautions to avoid situations he has experienced. He now whistles melodies from Beethoven and Vivaldi when he takes walks at night because no one will assume a mugger knows classical music. Instead of people crossing to the other side of the street, hell keep his distance from those that whitethorn seem skitt ish of him. It seems that he does all this just to fit in to society. None of this will change the way black men are stereotyped.I was go with my young lady one night around sevener pm., and crossing thestreet inside the parking lot mall this black woman was speeding like she was on the outside streets, We were slow walking on the street to reach our car and she got so angry and meet out of her car and approach to me with the intention clear of fight me, she was a very heavy black young woman maybe on her middle twenties, she was screaming at my face Do you give up a problem with me?I verbalize many time no I dont please leave me alone but my daughter who was fourteen by that time and to innocent of the danger we were on, told her You shouldnt be speeding inside the parking lot and talking on the peal that was enough to her to start beating up my daughter. This was a really sloshed experience that we will never want to repeat and since then we move to avoid on many ways to confront a black person. We call 911 and the police man who came was a black police who said this words For people like that woman is that we have bad temperI think no matter when or where and no matter the race or color we need to be careful on how to conduct ourselves at public spaces. Stereotypes affect individuals regardless of race, sex, or religion.The narrator tell many time he was mistaken as a criminal for being black and six feet two inches tall with a beard and billowing hair, when he enter to the jewelry and the proprietor lighten himself just to get his enormous red Doberman Pinscher and he has to leave, or when he was mistaking as a reporter for the killer, police officers hauled him from his car at gunpoint.Black men on public space will touch on to experience these situations. We hind endnot change the way people think and judge. Unfortunately the mass of black men, who are criminals, will continue to give a bad reputation for those that are not. We live in a wo rld where we have to be in high alert to maintain unharmed. Theres no reason for anyone to feel the obligation or need to act a certain way so those that are judging them can feel a sense of security, the way Brent Staples did. As long as you know youre not that type of person, you cannot let souls judgment stop you from succeeding and proving that you are not a statistic.

The Copernican Plan: Scheduling of Classes

These days public school districts seem to be chthonic attack for their quantity not quality education standards. These school districts await big problems in attempting to deliver quality education to their customers, the students. How can a school district enhance the quality of time that students spend in the yearroom, propose more time for collaboration and coordination among its professional staff members, bear on continuous professional development, and do so with as few dollars as possible?A current solution is The important picture devised by Joseph M. Carroll. This is a unique scheduling plan that reduces the number of classes that a student takes at any one time. There are many variations of the Copernican Plan. In one variation the student takes 2 macro-classes in the morning. each class is approximately 100 minutes long and is taken for all one 60-day trimester. During the afternoon the student would take 2 exploratory classes. Schools victimization the Copernica n Plan have routinely affixd standardized scores, attendance, and instructor collaboration time.According to current research, the Copernican Plan can assistant almost every U.S. high school decrease its average class size, increase its course offerings, substantially reduce teaching load, provide students with regularly scheduled seminars, establish a productive encyclopedism environment, and substantially increase learning mastery within present funding levels.Overall, the Copernican Plan changes school scheduling by lengthening instructional periods for fewer and littler classes. The system should improve teacher-student relationships, lighten workloads, and introduce innovative evaluation and learning systems. As a future teacher, I might favor using the Copernican Plan to create an adequate learning environment for my students. along with using this program, I would have the opportunity to collaborate with my teacher peers. work together brainstorming and providing feedb ack for others will enhance the learning environment we provide for our students.

Marketing Assignment on Apple

food merchandiseing Principles Task B 24 11 11 By Ayesh Goburdhun A. Define your harvest-home The mathematical ingathering chosen for this subsidisation entrust be a laptop computer computer computer, the macbook professed(prenominal) by orchard apple tree. The product is a ad hominem computer that thunder mug be mapping for communicating with population or whoever, working on different physiques of softwargon, listening to music and broadly to go on the Internet with the rising of the social networking websites. orchard apple tree Computers Inc. s an Ameri hind end multinational corporation, who was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs, the Chairman and chief executive officer of apple is unitary of the worlds most successful businessmen today, his management style and his charisma brought the firm from a starting lodge to a global force to be reck aned with. orchard apple tree Computers Inc. designs and commercial ises consumer electronics, computer softw ar, and in-person computers. The familys outflank-known hardw be products include the mack field of operation of computers, the iPod, the iPhone and the iPad.To describe farther the product, we cave in to dish out to the question What is the consumer really buying? The Macbook pro is found on superior shade materials that depart allow faster actions and will permit the entertainment of its users all over time without being bored and bay window be classified as a subvention category of products that ar non easily affordable. The Macbook professional person is based on the newfangledest technologies on the market it offers the trump out design of any(prenominal) kind of computers or portable railway locomotive that ar actually called innovative on the market.So, we can posit that the Macbook Pro offers slap-up satisfactions to its knobs and further, it is composed of usefull softw argons that ar already integrated and pr ecise powerful. The mackintosh comes with the latest grunge of Operating System that the caller developped in the onetime(prenominal) decades to improve the pleasure of the users, so that they woudnt be outdated. Moreover, the Laptop is harmonious with all devices at home, based on a new technology called plug n variation, no complicated installations atomic number 18 needed and the system works with any kind of operating system already install, even competitors.When tidy sum think about apple and Mac they automatically think and talk about a problem-solving product, indeed, the Laptop offers a direct of security that cast offnt been hacked yet whereas its major competitor Windows, the set-back provider of personal computers on the market. It is, of course, implied that the Macbook is running on the tardiest best execute computers components. Because the company builds both the computer and the softw ar that comes with it, reliability is the first purpose, this mea ns that a Macbook rarely freezes or crashes.Occasionally an application powerfulness quit, just it wint affect the rest of the system. And the operating system resists mostly to anything, so e rattling(prenominal)one can do anything without worrying about losing ein truththing. apple Computer Inc. distri howevering the product proposes a variety of sizes and styling the Macintosh Laptop is totally customizable and is forming part of the last standing computers on the actual market. For example, ladies could easily tend to buy bug Macbooks contrary to gentlemen who will choose the white or gray one.In addition, when bulk decide to buy a laptop they are principally attracted to the rump name, in this case, Apple that re fall ins a very fashionish and stylish station with a various types of stunning adverts and commercials. The packaging of the Apple brand is also one of the best in the market it represents clearly the brand and adds an extra something to checker the pleasu re and delightfullness of the buyers opening the product bought.It is considered that Apples after gross revenue service is one of the best, worlwidely speaking, indeed, the warranty applicable for each Apple products can be extended as much as the consumer wants or require to. Further, when an Apple product is broken the after sales service comes and replaces or repairs the item immediately if it is available in the stock. This is the principal reason why Apple is so ingenuous in the after sales go contrary to opposite competitors in the similar sector.To classify the laptop, we can say that it forms part of a durable and tangible product, it can be utilise over and over with a great warranty period, and marketers would classify the Macbook Pro as a consumer product use for personal consumption. B. Provide and critically analyze definitions and components of segmentation mart segmentation can be sic as the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and early(a) variables of the marketing mix.Market segments should be formed in that way that differences between buyers at bottom each segment are as small as possible. Thus, every segment can be addressed with an individually come outed marketing mix. Market segmentation is also an adaptive strategy, it consists of the partition of the market with the purpose of selecting one or more market segments which the organization can intention by means of the development of specific marketing mixes that adapt to particular market needs.According to Kotler, P (1999), market segmentation means the act of dividing a market into diaphanous groups of buyers who might require separate products and/or marketing mixes. According to William J. Stanton, Market segmentation is the process of dividing the total heterogeneous market for a good or service into several segments. Each of which tends to be homogeneous in all signifi cant aspects. In brief, market segmentation is important non only for creating consumers but also for satisfying them.Market segmentation helps matching the market opportunities to the resources of the corporations and enables them to face market competition effectively. For example, for the personal computers market there are two segments, backcloth computers and laptops. As for the desktop ones, they are mostly used by bureaucratic ad miniskirtstration because they are little enormous-ticket(prenominal) for the same characteristics. Moreover, gamers also use desktop computers due to their fully customizable and upgradable components, whereas the laptops, which are considered as more mobile and practical, used principally by businessmen and tudents. In the segmentation of laptop, they are multipurpose laptops, multimedia laptops and laptops based on performance. In general, multimedia laptops are used to satisfy lower affects of customers who do non want to invest a huge am ount of money because the demand is just for multimedia employ deal listenning to music, organizing pictures and web surfing. The components of this kind of laptop will be creating directly by the enterprise without subcontracting.Furthermore, multipurpose laptops are viewed as the middle class computers they are principally used with elemental softwares, for web surfing and all the multimedia stuff. The companies who build multipurpose laptops, used by middle class peoples, tend to subcontract in vagabond to offer better performances and quality. Finally, the premium laptops are answering the demand of engineers, designers and professional who are in the need of very powerful and qualified product either for their work or their personal use.The characteritics of those laptops are generally a mix of components of the best-specialized industries on the market this is why such laptops are very expensive. Niche markets are also present on the marketplace, answers to very racy spec ific demands and tries to differentiate the company with its competitors. These markets are very small but the profit is real. In Mauritius, personal coaches are an example of niche marketing, concerning laptops the Alienware brand is a niche market specialized to satisfy hardcore gamers.Concerning the Apple brand, we can talk about a geographic segmentation. For the line of Macintosh products, it can be segmented into regions the company will not take heed to shell out expensive laptops in poor countries such as Somalia or Afghanistan where the demand of theses products is totally nil. They will focus on ways to sell the product in wide capitals or cities like New York, capital of France or London, where the demand is constantly growing up. Shops, called Apple Store or iShops, are going to represent Apple worldwidely and has to fit in big commercials centers, or big buildings with great standards.All of these shops need to have the same organization, layouts, run and of course , same products. The client needs the impressions that they are communicating directly with Apple and not with a subcontracting agent. For example in Mauritius, Apple is rightd by loyal communications and informatics and the logo of the brand is not present in the Apple store shop based in Mauritius. The buyer moldiness communicate directly with Apple and not with Leal (except for after sales issues).The demographic segmentation is very important for the company, indeed, it will depends a crew on the age, gender, sexual orientation, family etcWe can assume that, as we saw before, persons that have a more feminine personnalities tend to buy Macbooks with pink colours. In addition, the age is a major factor, where students and childly persons are more attracted to laptop such as the Macbook, whereas the elderlies who would prefer buying more expensive desktop towers, for example the iMac. It is clearly segmented in the way that Apple will try to sell Laptops, mp3s to the 18-30 and Tvs, iMac to elders +35.The enterprise is also willing to target besotted persons, un enquiryedly the products provided by them are classified as quite expensive and premium due to its very powerful components and noble made materials. As we saw earlier, the Macbook Pro is categorized in a high-standard category so the income and the psychographic segmentations are also important where persons with extroverted personalites, fashion addicts and wealthy persons are targeted. People looking for the Macbook are persons willing for an advantages of buying it.If the product does not propose any kinds of benefits comparing to its competitors it wont convice these persons for buying the product. The laptop presents a load of benefits like fully customizable, virusless, plug n play system etc Marketers assume that some customers are completely loyal to the brand that they like, they buy one brand all the time. Apple is one of the best example for these kind of buyers, indeed, the Apple fan s are regardless of the functions or subject matter of any kind of the Apple line of product, they are totally in confidence and are not affraid to pay whatever the price could be.They are almost waiting weeks in front of an Apple Store in order to be the first one to obtain a new Apple made product. This loyality is very rare but can be understand by the fact that the company is very successful. In the recent years, Apples product are being seen by peolple as a brand of wealthiness and reliability. However, the segmentation is principally based on the demand of the customers and we can assume that this demand will grow in the coming years but if it is not there wont be any kind of segmentations. Some market segments can fade due to the evolution of the demand.For example, in the mail delivery market, some segments like post letter delivery services are starting to unthaw due to a very fast growth of electronical technologies such as mailing, chatting, messaging etc Further, seg mentation is impossible when 1. The size of the market is too small. 2. A brand is a dominant brand in the market. 3. More come in of people falls in the same category. 4. The advertisement of each kind of product is too expensive. 5. The informations accumulated are completely wrong. C. Provide definitions and soil the importance of targeting and apply the concept to your productKotler, P (1999), stated that target markets are a set of buyers sharing common needs or characteristics that the company decides to serve. After a company has defined market segments, it can enter one or many segments of a given market. Kotler, P (1999), also says that market targeting involves evaluating each market segments attractiveness and selecting one or more segments to enter a company should target segments in which it has a differential advantage over its competitors where it can generate the greatest customer value and sustain it over time. A company with limited resources might decide to serv e only one or a few special segments this strategy limits sales, but can be very profitable. Kotler, P (2002) stated that, to provide for a good market targeting, the firm has to appreciate the various segments and decide which ones to target. A principal concept in target marketing is that those who are targeted show a strong affinity orbrand loyaltyto that particularbrand. Target Marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner.In order to perform a good targeting, we have to answer to the questions Who are our customers? Who will buy our product? And how segmentations will help us doing it ? To target the consumers we can say that Apple Computers Inc. is a company present on the national and the international scope, its target are all over the world. It is considered that the customers of the Apple products will look for these goods in new commercial centers and big buildings with great standards, i n the nearest cities where they will find Apple Stores and iShops that are specialized boutiques.The target here will focus on persons backing in cities and more urban regions where their concerns are more important. Apple is using a distribution channel based on self-providing, indeed, they do franchise their brand but, as we viewed earlier, they tend to limit the presence of the company that they are working with and so focus on themselves for easier targeting. For example if companies are targeting young people, advertising should be done on specialized web sites or magazines for young people, The Times or The Independent arent good choices. Apple is marketing to people who have a few characteristics Middle/ speeding income persons that are willing to pay a bit more for a better user experience. Paying 1000 or more for a computer is not a huge deal if they have a decent income. * People who like to have fun with technology. No other platform offers as many entry-level tools. Th is includes people who like to shoot a lot of digital photos or video. Its the whole digital hub concept. People are starting to buy into it. * Music enthusiasts and fans aged from 12-35. * Professionals in media and design and engineers. Shops are going to represent Apple worldwidely it has to be in big ommercials centers with great standards of quality and hygiene. All the shops need to have the same organization, layouts, services and product. The client need the impressions that they are communicating directly with apple and not with a subcontracting agent. They are targeting people that can afford buying products in those premium places. Promotions are proposed nationally and internationnally with the apple standards by the representants. Billboards, flyers, e-mails and quite stunning adverts are ways to target families, students or professional photographs.However, there is a very controversial approach that could be discussed in the target market of the company chosen. Indeed , we can say that Apple do not target markets they target people. For example, Apple has never marketed Macs to enterprise customers, and only hired a very small sales crew to sell to such customers, but they havebeen advertising the Macbook and its business-related applications in The Wall Street Journal, Bloomberg BusinessWeek, and other business-friendly publications. Apple does not seem to target markets in the way other companies do. It targets people.It focuses on users. And Apple lets them decide how and where theyll use the products. This is how great companies are built they focus on individuals and build exceptional products for them they let these individuals determine how best is to make use of the new technology provided. D. Provide definitions and need for positionning and apply it to your product. After a company has decided which market segments to enter, they must decide what position they want to withdraw in those segments. A products position is the place where t he product occupies the consumers minds.If a product were perceived to be exactly like another product on the market, consumers would have no reason to buy it. Market positioning gives a product a clear, distinctive and desirable place in the minds of target consumers compared with competing products. Marketers plan positions that distinguish their products from competing brands and give them the greatest strategic advantage in their target markets. Marketpositioningis the manipulation of a brand or family of brands to create a positive perception in the eyes of the public.If a product is well positioned, it will have strong sales, and it may give way the go-to brand for people who need that particular product. Positioning is no doubt the single most important aspect of marketing in the globally competitive market place. With capitalism gaining popularity in most countries of the world, competition has adjoin greatly. A company not only needs to fight rivals in the local market. I t also has to equip itself to compete against the worlds best companies. Companies are improving their products and offering them at competitive prices.A good quality product is no longer a guarantee for success. Positioning has to be managed at every point where the customer comes in contact with the company, from personal sales to online communication to telephonic interaction. This is the only effective way of avoiding any confusion about the product in the mind of the customer. So what has Apple done in recent history to the Macintosh product line to demonstrate this premium positioning? It is widely recognized that Apple is a premium brand that demands and earns a price premium.This price premium spans the replete(p) Apple product lineup with the Macintosh, iPod, iPhone, software, and accessories. Apples positioning is aligned with targeting a less price sensitive customer. As a result, Apples culture and internal activities are structured to correspond the needs of these cus tomers, strategists call this needs-based positioning. Apple has thus created a culture and a set of activities to differentiate themselves from rivals in order to meet the needs of their target customers.Apple has positioned itself to a certain type of customer, wealthy people, innovators, people with good jobs, good lifestyle, etc. If Apple targets the poor man type, the fashionable guys will stop buying Apples, because everybody can and Apple is not the Porsche of the computers anymore, this would pain more the brand than maybe the increasing sales because of lower prices, and in good times, where everybody has more money, Apple would have the problem that they cannot rise prices, because everybody expects a cheap Apple product.If Apple were to attempt to compete for all customer segments, it would have to lower product prices. The danger with such an approach is that it would not only undermine and erode the companys premium brand image but it would also undermine the companys culture and internal activities. Each new Mac revision has either maintained or been subjected to modest price increase while Apple has simultaneously improved product features. A few examples include the introduction of the unibody MacBook and MacBook Pro, larger displays on the iMac, and the replacement of the 599 Mac mini with a higher priced (999) model.Years Sales in Million 2006 5,200,000. 00 2007 6,905,000. 00 2008 9,550,000. 00 2009 10,350,000. 00 2010 13,425,000. 00 2011 7,770,000. 00 1. From 2006 to 2007 the Macbook Pro is in development process. 2. From 2007 to 2008, Apple introduces the product. 3. From 2008 to 2009, it is the growth of the laptop. 4. From 2009 to 2010, the Macintosh observes its maturity period. 5. And finally, from 2010 to 2011 the curve is starting to decline.REFERENCING Kotler, P (et. Al. ), Principles of Marketing, Prentice antechamber Europe, 1999 Kotler, P (et. Al. ), Marketing Management, Prentice Hall Europe, 2002 William J. Stanton,Fundament als of marketing, New York, McGraw-Hill Book Company, 1964 Apple website viewed on the 18th November, http//www. apple. com Apple website viewed on the 19th November, http//www. apple. com/why-mac/ Google website viewed on the 20, 21 and the 22nd of November, www. google. com Elmer-DeWitt P, April 9, 2011 1156 AM, How many Macs did Apple sell last quarter, viewed on the 20th November, http//tech. fortune. cnn. com/2011/04/09/how-many-macs-did-apple-sell-last-quarter/

Pepsi vs Coke

ABSTRACT nutty sucks argon playing the vital role in the securities fabricationplace and the companies ar too lollting the sober profits on these harvest-feasts. The well up-off revels intentness has originated in 1772. instantaneously these drinks circularize each over the world and the millions of bottles is consumed e precise day. Now this communication channel is a world-wide angiotensin-converting enzyme and the companies argon facing high disceptation in this vocation and they be changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a undischarged c atomic number 18 to principal(prenominal)tain tincture control of products in their manufacturing seed. The bottles ar visually examined for impurities round-the-clockly, as the bottles move bulge expose.Samples ar checked e rattling ten legal proceeding of action condemnation by the chemist for its grapheme and hygienic condition. The chemic psychoanalysis is excessively flavours, gas contain and sugar adjournage. The appearance, smell and sagacity of the production be suspended and the correcting measures atomic number 18 taken also as to sent right the bottling process. The main objective of the get is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compargond to the coca plant-cola, that is mainly in the one-third places in Srikakulam district i. e. Srikakulam, Narasannapeta, and Amadalavalasa .Consulting almost all the outlets in these three champaigns, which atomic number 18 transfering the well-fixed drinks with a structured questionnaire, has do the use up. The entropy has been dispassionate and analyzed and interpreted by the jockstrap of the graphical re demoation technique. The analysis revels the heterogeneous strengths and weaknesses of Pepsi in these fields on with the position of competitors. The most of the consumers preferred well-heeled drinks because of better ta ste and to quench out their thrust. But like a shot days, out-of-pocket to the changing nutriment habits consumers have started adding the docile drinks in their food habits.The nitty-gritty gross sales of the wacky drinks the Pepsis look at is more but when comp atomic number 18d with the shaft of light the number of outlets be little than bully. Finally it put forward be think that the perseverance needs megabucks of channel management activities to do along with various promotional materialal strategies for the customers. I wish the phoner got its objectives achieved CONTENTS Chapter NoTitle rapscallion No 1. origin & DESIGN OF THE STUDY 1. 1 About the merchandise topic 1. 2 Need of the Study 1. 3 Hypothesis 1. design of the Study 1. 5 Research Methodology 1. 6 Limitations of the Study 1. 7 Chapter Plan of the Study 2. ORGANIZATION PROFILE 2. 1 Genesis and step-up 2. 2 Organization Structure 2. 3 output signal Function 2. 4 HR Function 2. 5 Finance Funct ion 2. 6 merchandise Function 2. 7 time to come Plans 3. THEORITICAL FRAMEWORK 3. 1 Introduction 3. 2 Topic Coverage 3. 3 How it relates to tradeing Management 3. 4 metre Performance 4.DATA ANALYSIS & definition 5. SUMMARY & SUGGESTIONS 5. 1 Summary 5. 2 Major findings 5. 3 Suggestions 5. 4 Implications for Owners / Managers 5. 5 conclusions 5. 6 Scope for the Future look for 6. BIBLIOGRAPHY & QUESTIONNAIRE 6. 1 Bibliography 6. 2 Questionnaire CHAPTER-1 Introduction & Design of the Study 1. 1 debut In this chapter various accepts of study argon going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study.The present outcomes to a lower place dispense and deals in the specific with the diffusion mesh field of study and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were non acceptable by the Indian customers. But recently in 1990 it re-entered the Indian secu rities industry, where by PEPSI FOODS curb was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of low-key drinks buy revolve about and get by at fixed price and add a margin dimensionnally for its products. 1. 2 NEED OF THE STUDY In modern days, commercialize plays a vital role in rapidly changing industrial scenario.The commercialiseing decline is under going reappraisal in the light of enormous goals, technological, economic and social changes being faced by the today companies. The society to subsistn the changes in the field of marting it are necessary to act up grocery store keep up. Study is conducted considering the following accepts Firstly, visage is a representative of woolly drink market which is highly promoting with a lot of potential which is at to be tapped. Secondly the behavior of the seller is very much influenced by the additional benefits he is getting for selling the products having.Thirdly to a gnize the market condition of the prosperous drinks in the present scenario and the competition level in the market. Considered the refer role of the retail merchant in present day market as an attempt was make to study the impact of associations schemes of whirl armored combat vehicles to the retailers. 1. 3 SCOPE OF THE STUDY There is lot of scope for the farther study in the project. Further study butt be get intoe in the following ways. ? We arouse make a study on Pepsi and slit companies efficiency in their promotion activities. ? The same study shadower be conducted in other areas under bottling unit to generalize the finding for entire area under it. There is chance to spang whether the Pepsi and fluff are doing the right thing regarding the sales promotion, product fibre, discounts and advertising. ? A study on impact of visit coolers sales of Pepsi also be taken up. 1. 4 OBJECTIVE OF THE STUDY In bewitch of intensifying competition in woolly drink market, it is imperative that a brand keeps a constant, which on them market and response properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for PEPSI. ? To know and compare the merchandising of Pepsi and pound in retail outlets. To know the promotional activities of sales promotion, advertising and ordinary relations. ? To know the strategy of Pepsi and its competitors regarding the grocery storeing Mix. ? To know the problems of retailers regarding the trade schemes and consumer offers. ? To identify the retailers opinion towards Pepsi products. ? To know the problems of retailers and to offer the suggestion for better in sales. 1. 5 METHODOLOGY Introduction In this chapter, basically the methodology, by which the report has been active, is explained. The exact need for conducting the study and list design of model of the report prepared is discussed.The limitations of the study are also discussed here. gibe to the passel beverages rotter be classified into two plane sections. The scratch line piece female genital organ be done basing on the milk content, exchangeable milk ground products like tea, coffee, flavoured milk, and health drinks (milk, malt and coco) and the second segment canister be done on non-milk products such as soft drinks and mineral water supply. According to the survey conducted on the outgo of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and change soft drinks further above 1% of meat utilization. well-fixed drinks industry is a well known consumer product industry.It originated in the course 1772. In the USA first bottled soda was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the history of soft drink industry. Now a days soft drink industry is growing very extensively and millions of people are consuming soft drinks everyday. Age, income, and climate are no t at all a barrier for the consuming soft drinks by the people. This is the antecedent for the tremendous emergence in soft drink market. Data which is demand for the analysis and fulfillment of our objectives has been accumulate from two root systems.They are 1. Primary sources 2. Secondary sources PRIMARY DATA Primary info is equanimous from the retailers done a structured questionnaire. It includes the first hand information from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market bundle of the soft drinks and problems and weakness of Pepsi in that farewellicular area. The chapter deals with main analysis part of the study and the dealer outlets covered in the study is ? Srikakulam ? Narasannapeta ? Amadalavalasa SECONDARY DATASecondary sources include the information collected from the annual reports, published and unpublished records of the caller-up . various books and journals and internet also being used for coll ect the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the family. DATA ANALYZING TOOLS After gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and charts , with the help of Microsoft Excel and Microsoft Word. . 6 LIMITATIONS OF THE STUDY The present study is assailable to the following limitations ? The sample size is not universal , about part of other cities remained uncovered ? Unavailability of some information due of overleap of awareness of retailers ? Time and expenses were major(ip) constraints ? The study of the soft drink industry which is known to be seasonally fluctuating on e percent study does not take into account seasonal fluctuations. The results may not suit for all the seasons ? Personal buttocks may be active as the dealer of varied nature elicits the information Chapter-2 club overview 2. INTRODUCTION In this chapter, an over of all the major accepts related to the study is discussed. The sum of money industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of dealerships, market share of the company and some an(prenominal) other factors would be discussed here. 2. 2 INDUSTRY PROFILE Non alcoholic soft drink beverage market can be shared out into production drink and soft drink. Soft drinks can be further divide into carbonated and non carbonated drinks. weeds, lemon and oranges are carbonated drinks epoch mango tree drinks come under non-carbonated drinks. cola, lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990s was in hands of domestic players like snowfall, Thumps Up, Limca and so on but with the opening up of economy and coming of M NC players Pepsi and swash the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cant but this difference is fast decreasing. Pepsi entered Indian market in 1991. Cock re-entered (after they were thrown out in 1977, by then central disposal) in 1993.Pepsi has been targeting the callowness and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 days of its operations in the country it changed its CEO four times they seem to have started catch the pulse of Indian consumers. Soft drinks are uncommitted in rubbish bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense thin in disposable containers. SEGMENTATION The soft drink market can be segmented on the basis of place of consumption and on the basis of causal agency of products.The segmentation on th e basis of place of consumption divides the market into three parts 1. on-permise-80% of the consumption of soft drinks is on premise i. e. restaurants, railroad stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink corruptd for consumption at home. The market can also be segmented on the basis of types of products into smoke products and non-cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, nutriment Pepsi etc. 2. on-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, noticely ? orange ? Cloudy spread out ? fresh lime ? Mango I. chromatic flavour based soft drinks constitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca-cola Co. and Mirinda orangeness of Pepsi Co. rest of the market is in hands of smaller brands like slop (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc. II. Cloudy scatter flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III.Clear Lime this segment of the market witnessed wide-cut ontogeny initially with all the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it nowadays competes with mango based result drinks like Fruity. The leading brands in this segment are Maaza of Coca Cola and musical composition of Pepsi.There is very thin line of difference between the absolved and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local anesthetic brands at city or regional levels. some of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small less than 3% of the total market in their respective areas. Soft Drink Production Area The market orientation course is highly regional based, while Cola drinks have main market in metro cities and northern states of U. P, Punjab, Haryana, etcOrange flavoured drinks are popular in southern states. Sodas too are interchange largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth publicityal Activities in Soft Drink exertion The government has adopted liberalized for the soft drinks trade to give the industry a kick upstairs and promote the Indian brand internationalisticly. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands bei ng stabilized by advertisements, good quality and low make up. Buying Behavior in Soft Drink Industry Soft drinks come under the category of products on impulse. This attitude of impulse procure is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration especially in urban areas. ? The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to humble price and ready availability. ? Consumers purchase soft drinks primarily quench inclination therefore people trip outing and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales. vane awareness plays a crucial rule in purchase decisions. ? accessibility in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to outgrowth its retail distribution by offering Visi cooler to retailers. ? Why there is no a verting to consumption of soft drinks buys any age assemblage, the main consumer of this market are people in the age sort of 30 and below. ? Product note is very low, as all the products taste the same. But brand consignment is high in the case of kids and people in the age group of 20-30 historic period. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country. Growth promotional activities in soft drink industry The government has adopted liberalization for the soft drink trade to give industry a boost and promote the Indian mug internationally. Although the import and manufacture of international brands like Pepsi and reversal is enhanced in India . The local brands are being stabilized by advertisements, good quality and low cost. Buying Behavior of soft drink industry Soft drinks come under the category of products on impulse.This attitude of impulse buying is slowly changing to occasion-l ed buying and also to some extent consumption through home refrigeration particularly in urban areas. The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. stigmatize awareness plays a vital role in purchase decisions. accessibility in the chilled form also plays a crucial role in purchase decisions.This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers Why is there no wickedness to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. Product distinction is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.Major Players in Soft drinks Industries The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operations during the launching of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major collocate of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold spot from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct. 2008 . It acquires distribution rights of these brands from IFB Agro Ltd .Pepsi stated a couple of years before Coca Cola manufactures came up with their own market share figures and claimed to have increased their share. Shares Reports On Retailers In Soft Dink Industry A Survey was conducted to study the retailers vie w of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. Retailers started that the consumers are loyal to the particular segment of the soft drink i. e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is concerned, it is not very significant. 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get maximum benefit. For this, the companies try to offer them higher margins. While distributors get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP.The retailers are not happy with this, as the cos t of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers 2. 3 ORGANIZATION PROFILE PEPSI confederacy tutelage STATEMENT Pepsi Companys over all missions is to increase the pass judgment of their share holders investment. they believe that their commercial success depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and environmentally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity.HISTORY OF PEPSI AND COCA COLA COMPANY Pepsi Co Inc. was founded by Donald M. Kendall, President and read/write header executive officer of Pepsi Cola and Herman W. Lay, Chairman& Chief executive of FRITO-LAY through the merger of two companies in the year 1965. MAJOR PRODUCTS OF THE NEW COMPANIES be Pepsi-Cola company Pepsi-Cola(formulate in 1898) Diet Pepsi(1964) Mountain De w (introduced by T. P locoweed 1984) Frito-Lay Inc brand chips Lays brand murphy chips Cheetos brand chew flavoured snacks Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. s among the most successful consumer products company in the world with 1998 revenues of over $22 billion &1, 51,000 employees. Pepsi companys brand name calling are among the best known & most value in the world . Some of the Pepsi Companys brand names are coulomb years old. FRITO-LAY Company is the worlds largest manufacturer and distributor of snack chip and Tropicana products Inc. is the worlds largest marketer and producer of brand juices. Pepsi Companys success is the result of Superior Products. senior high school Stands of Performances Distinctive Competitive strategies. High integrity of its work force PEPSI-COLA COMPANYCalets Bradham, New Beru and Mc. Druggist who first formulated Pepsi coal founded Pepsi Companys beverage business at the turn of the century. Brand P epsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U. S Pepsi Cola Companys soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, chinaware, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom.Pepsi-cola provides advertising, marketing sales and promotion stake to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles. In 1996, Pepsi entered Japan and eastmostern Europe. In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a prime(a) transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 19 69 in bold modern Pepsi cola wadding which was victimisation red, white and blue were introduced.FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industrys first two litter bottles. Pepsi is the first company to move to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as hot seat of PepsiCo, a position he held until his retirement in 1984. in 1972 don Kendall announced agreement making Pepsi cola the first foreign product interchange in U. S. S. R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U. S.In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet gist. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional fodder colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U. S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N. Y PepsiCo reached 85 billion tag in sales. Pepsi was formed to focus on the overseas development of restaurants.In 1981 PepsiCo seaworthiness center was completed, making PepsiCo, one of the most advanced companies in the area of employees health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced. Inauguration of the first Pepsi cola operations in china In 1983 The Bottler Hall of Fame was established to recognize the achievement and committal of international bottlers. In 1984 diet Pepsi is reformulated with degree Celsius% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico.The cola were takes one freak spilt for mankind when a Pepsi home can is successfully tested a brand the span shuttle. 1986 Pepsi company board of direc tors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power channel option program for all employees becoming the first large corporation tool award stock options through virtually all full time employees. In the 1900, Pepsi company was recognized as one of the most admired corporation by the peril magazines top 10 for the two back-to-back years.Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries Corporation (PAIC). In 1991 Pepsi company named one of the fortune magazines top most admired corporations, for the third year in also. Pepsi co. purchased an equity position in the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Liptons line of ready to drinks teas nationwide. n 1996 Pepsi started its website WWW. Pepsi. com SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY As a consumer products company, Pepsi Company does not have the major environmental problems of grave industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible.Each business is also committed to responsible use of resources required in manufacturing their products. LOGOS OF THE COMPANY pic 2. 4 ABOUT PEPSI INDIA COMPANY immunity (pearl Bottling Pvt. Ltd. ,) Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool dri nks. To decrease the security seasonal products are added to the resources available so as to lessen its risks. Pepsi has given the liberty of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr.C. K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd. , declared Krishna Mohan Beverages and Constructions as franchise, in 1992. operate year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has in the beginning owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction off by APSFC. Initially, it used to produce Mc. Dowells soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products.Description and Launch of products Brand name Flavour Date Pepsi Cola April-1992 Mirinda Orange April-1992 7 Up Clear Lemon April-1992 Mirinda Lime Cloudy Lemon April-1992 Soda Soda April-1992 Pepsi Pepsi Dite 7 Up Mirinda(o) Mirinda(L) Slice Evervess soda Coca-cola Cock Dite Sprite Fanta Limca Maaza Kinleys Pepsi market share Pepsi 47% Coca-cola 53% Pepsi foods (Pvt. ) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the Indian market. Pepsi foods Ltd. Joint venture between Pepsi Co. nternational of US(which is retentivity 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its output reserved for beverages with a 50% export commitment fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American vaulting horse the company takes out of India, it will bring five back. They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. internationals d irect investments in India so far amounts to Rs. 65 corer. Two thirds of this however has gone into food processing. Pepsi foods are exporting fruits and vegetables to UK etc. The Pepsis foods processing unit directly supervised 1,200 hectors under tomato cultivation covering 183 villages and 319 farmers. The companys technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari & West Godavari.It receives the stock from Cuttack. PRODUCT PROFILE The Pepsi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands. primary(prenominal) objectiv es The objectives of the company set out in memorandum of association and franchise agreements are as follows ?To manufacturing soft drinks by concentrating supplied by Pepsi Foods. ? To market and advertise within specified areas for Pepsi products. ? To sell soft drinks at fixed prices. monetary structure To start and operate business, any company has to invest its corking in fixed assets and floating assets and also in meeting the cursory requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working chapiterIt mover capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc seed layout the machine and equipment have been imported from Germany, which are coherent in the plant according to the sequence of operation. All the operations are carried on a uninterrupted movement. The reasons for choosing the product layout are 1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is average stable. 4.The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor length required by the machine is less than other types of plant layouts. Plant Capacity The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i. e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift.The company has to produce adequate bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer. Production Schedule The production enrolment is fixed by taking into consideration. ? The present or current market demand. ? The availability of empty bottles. ? The inventory position make full bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time. Quality control Pearl Beverages Pvt.Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities.Further, samples from each batch are dispatched to the affilia ted prove agency company in each workweek for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and affluent patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable. Organization Structure and managementThe war cry organization has two common meanings. The meaning signifies an institution or forge as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means ad opting a change or it can be a source of resistance to change. There are mainly five elements of organization structure. ? distinctiveness of activities. Standardization of activities. ? Coordination of activities. ? Centralization and decentralization of deviation making. ? Size of the work unit. The M. D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified & experience senior management personnel. LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY The following table shows the description of employees along with cognomen & no. of employees S. No Description No. f employees 1 common omnibus (FINANCE) 1 2 COMMERCIAL film director 1 3 MARKETING DEVELOPMENT MANAGER 1 4 VICE hot seat 1 5 TERRITORY DEVELOPMENT MANAGER 4 6 ACCOUNTS DEVELOPMENT MANAGER 1 7 TRAINING MANAGER 1 8 ADMINISTRATIVE MANAGER 1 9 MARKET EQUIPMENT MANAGER 1 10 PRODUCTION MANAGER 1 11 ASST .PERSONAL MANAGER 1 12 STORE EXECUTIVES 3 13 CUSTOMER telephone exchange EXECUTIVE 25 14 TERRITORY C0-ORDINATOR 1 15 lane AGENT 50 16 SALES TRAINEE 1 17 apothecary 3 18 ACCOUNTANTS 5 19 SUPERVISOR 8 20 CLERKS 8 21 OPERATORS 10 22 ELECTRICIANS 10 23 FITTERS 3 24 COMPUTER CUM TELEPHONE OPERATORS 12 25 tribute sideR 1 26 SECURITY GUARDS 6 27 OFFICE BOYS 13 28 SWEEPERS & HELPERS 3 CHAPTER-3 Theoretical Framework 3. 1 INTRODUCTION The main part of the report i. e. Analysis part is covered in this chapter. I did survey in ccc outlets in 3 various areas.After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this in terpretation we can conclude the total survey and also can not make the position of any company and the opinion of the customers regarding the company. 3. 2 DETAILS OF THE field SURVEY CONDUCTED Details of the survey conducted The total data collected in three areas in Srikakulam district of total of 300 retail outlets.They are given below CLUSTER SAMPLE SIZE AREA Cluster-1 one hundred thirty Srikakulam Cluster-2 90 Amadalavalasa Cluster-3 80 Narasannapeta I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useable information and also got good experience in the market field and came to know many things which are not in our books through this surve y.I almost covered all the retail outlets which are dictated in these areas and collected the correct information. 3. 3 interpreting OF THE SURVEY TABLES AND GRAPHS 1. Pepsi & Cock Brands Available In divers(a) trades S. No foodstuff Pepsi Cock 1. Srikakulam 5 6 2. Amadalavalasa 5 5 3. Narasannapeta 5 7 pic comely Pepsi & Cock brands Available in the market Brands No of Types Pepsi 5 Coca-Cola 6 adaptation In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of hundred is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.Top brands Available in Srikakulam commercialise S. No Brands part 1. Slice 46 2. Mirinda 24 3. Sprite 20 4. Limca 10 pic Top four Brands Available In Amadalavalasa Market S.No Brands Percentage 1 Mirinda 46 2 7 Up 24 3 Sprite 17 4 Thumps Up 13 pic Top Four Brands Available In Narasannapeta Market S.No Brands Percentage 1 Mirinda 42 2 Sprite 26 3 7 Up 18 4 Slice 14 2. No of Bottles Sold Per daytime in Various Markets Srikakulam Amadalavalasa Narasannapeta Pepsi 52 45 42 Coke 44 35 50 pic 3. No of Bottles sold per Day Brands No of Types Pepsi 45 Coke 55 interpreting In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average.From this we can envision that the Pepsi sales are more when compared to Coke. 4. Service required to the retail outlets S. No Market Daily Alternative old age Weekly Twice 1 Srikakulam 63 25 12 2 Amadalavalasa 49 27 24 3 Narasannapeta 55 36 9 Service Required in honest Types of Services Average Service Required from the Companies Daily 55 Alternative Days 30 Weekly Twice 15 pic variation In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the be 15% of the retailers want the servic e weekly twice. 5.Satisfaction of Pepsi Service S. No Market true(p) Satisfactory Bad 1 Srikakulam 60 40 0 2 Amadalavalasa 65 30 5 3 Narasannapeta 70 28 2 Satisfaction of Coke Service S.N0 Market commodity Satisfaction Bad 1 Srikakulam 45 50 5 2 Amadalavalasa 40 55 5 3 Narasannapeta 45 50 5 Service Satisfaction of Pepsi and Coke in Average Brand Good Satisfaction Bad Pepsi 65 33 2 Coke 43 52 5 INTERPRETATION INTERPRETATION In my survey of 300 outlets I found that 65% of the retailers convey good in case of Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke express satisfactory and finally stay retailers expressed bad to the service of the companies. 6. Trade Schemes by both Companies in Various Markets S.No Market Pepsi Coke 1 Srikakulam 41 59 2 Amadalavalasa 49 51 3 Narasannapeta 41 59 Trade Schemes by Both Companies in Average Brands Trade Schemes Pepsi 44 Coke 56 INTERPRETATION By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes. 7.Consumer Promotions offered by both Companies S. No Market Pepsi Coke 1 Srikakulam 61 39 2 Amadalavalasa 57 43 3 Narasannapeta 60 40 Consumer Promotions offered in Average Brand Consumer Promotion Pepsi 59 Coke 41 INTERPRETATION In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities. 8. Is T. V Adds help to increase the sale of Soft Drinks S.No Market Yes No 1 Srikakulam 74 26 2 Amadalavalasa 51 49 3 Narasannapeta 60 40 Amount of people saying T. V ads help increase in Sale, in Average T.V Add helps the increase in sales Yes 62 N0 38 INTERPRETATION The above chart shows the opinions of the retailers that weather T. V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question. 9. equality of 2007-2008 sales S. No Market Good less(prenominal) same 1 Srikakulam 55 40 5 2 Amadalavalasa 30 63 7 3 Narasannapeta 40 48 12 Comparison of 2007-2008 sales in average Opinion Good Less Same No of outlets in average 42 50 8 INTERPRETATION In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales. 10. The Percentage Of Juice Based Soft Drinks In Total Sales S.No Market Area 30% 20% 10% 1 Srikakulam 3 0 33 37 2 Amadalavalasa 29 34 37 3 Narasannapeta 34 32 34 Juice Based Soft Drinks In Average 30% 20% 10% Result 31 33 36 INTERPRETATION By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11.Pepsi Visi coolers and other coolers available in the Market S. No Market Pepsi cooler Cock+ other coolers 1 Srikakulam 32 68 2 Amadalavalasa 21 79 3 Narasannapeta 31 69 Pepsi & Coke Visi army tanks Available in Average Pepsi Visi Coolers Cock Visi cooler+ Own cooler Average of Outlets 28 72 INTERPRETATION In the areas where I did my survey I found 28% of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply. 12. Why retailers keep other products in Pepsi Visi Cooler s S.No Market Area Electricity Bill No Own Cooler 1 Srikakulam 35 65 2 Amadalavalasa 58 42 3 Narasannapeta 56 44 Why other products in Pepsi Visi Coolers in Average S.No Electricity Bill No own cooler 1 49 51 INTERPRETATION When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of business relationship for that. In those reasons 49% of the retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they dont have their own coolers. They should be restricted. 13.Most Soft Drinks Consuming Category In Various Markets S. no Market virile Female All People Youth 1 Srikakulam 18 10 59 13 2 Amadalavalasa 12 11 56 21 3 Narasannapeta 19 18 39 24 Most Soft Drinks Consuming Category In Average Opinion Male Female All People Youth Avg % of outlets 16 13 51 20 INTERPRETATION In the above pie chart the consumption of soft drinks mostly by four categories. 51% of th e total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing. 14. Soft Dinks Supply To The Retail Outlets exchange Or Credit S.No Market Pepsi Cash Pepsi Credit Coke Cash Coke Credit 1 Srikakulam 100 0 100 0 2 Amadalavalasa 100 0 100 0 3 Narasannapeta 100 0 100 0 INTERPRETATION From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at legal residence and at Shop S. No Market At Shop At main office 1 Srikakulam 80 20 2 Amadalavalasa 70 30 3 Narasannapeta 75 25 Consumption of Soft Drinks at Home & at Shop In Avg. S. No At Shop At Home 1 75 25 INTERPRETATIONFrom the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the S hops and the remaining 25% of the Soft Drinks are consumed at Home. Chapter-4 SUMMARY, FINDINGS & SUGGESTIONS 4. 1 INTRODUCTION The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke.The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company. FINDINGS 1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the sof t drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. ) Sales promotion activities taken by the Pepsi Company is good as per the retailers opinion when compared to coke. 6) The Pepsi Companys supply of drinks is good but they are not providing the sufficient drinks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8) Some of the retailers are placing the other products also in the company c